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The handbook provides a useful reference for those who want to know East Asian entrepreneurship. It also provides many excellent cases and illustrations on the growth of entrepreneurial firms and the rise of branded products in East Asia.

Produktbeschreibung
The handbook provides a useful reference for those who want to know East Asian entrepreneurship. It also provides many excellent cases and illustrations on the growth of entrepreneurial firms and the rise of branded products in East Asia.
Autorenporträt
Fu-Lai Tony Yu obtained his PhD from the University of New South Wales (ADFA). He has taught at Hong Kong Baptist University, Hong Kong Polytechnic University, Monash University (Australia) and Feng Chia University (Taiwan). He is currently Professor of Economics at Hong Kong Shue Yan University. His research interests include entrepreneurship, small and medium-sized enterprises, Austrian economics, governmental economics and Asian business systems. Ho-Don Yan is a Professor at the Department of Economics, Feng Chia University, Taiwan. He received his PhD in economics from the State University of New York at Albany. His research fields include open macroeconomics and entrepreneurship.