Green Advertising and the Reluctant Consumer
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This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.

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Produktbeschreibung
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
Autorenporträt
Kim Sheehan is Professor at the School of Journalism & Communication at the University of Oregon, USA. She recieved her PhD from the University of Tennessee, USA. Lucy Atkinson is Assistant Professor in the Department of Advertising and Public Relations at the University of Texas-Austin, USA. She recieved her PhD from the University of Wisconsin, USA.