Global Business Strategy
Strategy for the Base of the Pyramid (BoP)
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Essay from the year 2011 in the subject Business economics - General, grade: 1,0, , course: Global Business Strategy, language: English, abstract: This paper will first outline what the more attractive industries for the base of thepyramid, in order to alleviate their poverty, are. In the next section aspects, which mightdetermine the performance of a corporation in the emerging economies will beexamined from a resource-based point of view. Moreover crucial differences in formaland informal rules between developed and emerging economies from an institutionbasedpoint of view will be illustrated...
Essay from the year 2011 in the subject Business economics - General, grade: 1,0, , course: Global Business Strategy, language: English, abstract: This paper will first outline what the more attractive industries for the base of thepyramid, in order to alleviate their poverty, are. In the next section aspects, which mightdetermine the performance of a corporation in the emerging economies will beexamined from a resource-based point of view. Moreover crucial differences in formaland informal rules between developed and emerging economies from an institutionbasedpoint of view will be illustrated. Finally the argument that aggressively investingin emerging economies is not only economically beneficial but also highly ethical incontradiction to rushing in emerging markets is reckless, will be discussed in depth.
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