Leaning on two decades of business transformation experience, Rob Laurens describes the difference between just doing digital and being digital. He provides a practical six-step process that any leader can use to accelerate change, seize opportunities and counter the threats that digital technology brings.
Leaning on two decades of business transformation experience, Rob Laurens describes the difference between just doing digital and being digital. He provides a practical six-step process that any leader can use to accelerate change, seize opportunities and counter the threats that digital technology brings.
Rob Laurens is a speaker, coach and consultant specialising in digital business. He has held frontline and board roles in several mid-market companies, set up and run a digital agency in London, and led digital transformation across 104 SMEs worldwide as eCommerce Director at a FTSE 100 company.
Inhaltsangabe
ACKNOWLEDGEMENTS CONTENTS FORWORD PART I: INTRODUCTION The only constant is change Along came a spider Social services Mobilising for a new world Confronting the challenge of change What is digital anyway? Doing versus being Why versus how Size matters Digital transformation? Survival of the fittest PART II: THE PROCESS Six steps to get fit for digital business Step 1: Owning the moment of truth Step 2: The fitness assessment Step 3: Visualisation Step 4: Warming up Step 5: The Digital Fitness Roadmap Step 6: Tracking progress PART III: THE PROGRAMME The six components of digital business Component 1: Mindset Commit to fit Disrupt yourself Get in the zone Resistance training Release endorphins Plan to succeed Component 2: Core strength Clarity at the core Know your audience Know how they buy Know the market Know your purpose Know your values Component 3: Skills Marketing and sales skills Creative skills Specialist skills Inhouse skills Soft Skills Talent management skills Component 4. Power Power of the cloud Power tools The technology tower of power Power to choose Power of the team Power of content Component 5. Data Define Align Mine Refine Cloud nine Confine Component 6. Agility Agile Speed Control Flexibility Balance Coordination PART IV: GET WITH THE PROGRAMME Time to get in shape EPILOGUE REFERENCES AND BIBLIOGRAPHY INDEX
ACKNOWLEDGEMENTS CONTENTS FORWORD PART I: INTRODUCTION The only constant is change Along came a spider Social services Mobilising for a new world Confronting the challenge of change What is digital anyway? Doing versus being Why versus how Size matters Digital transformation? Survival of the fittest PART II: THE PROCESS Six steps to get fit for digital business Step 1: Owning the moment of truth Step 2: The fitness assessment Step 3: Visualisation Step 4: Warming up Step 5: The Digital Fitness Roadmap Step 6: Tracking progress PART III: THE PROGRAMME The six components of digital business Component 1: Mindset Commit to fit Disrupt yourself Get in the zone Resistance training Release endorphins Plan to succeed Component 2: Core strength Clarity at the core Know your audience Know how they buy Know the market Know your purpose Know your values Component 3: Skills Marketing and sales skills Creative skills Specialist skills Inhouse skills Soft Skills Talent management skills Component 4. Power Power of the cloud Power tools The technology tower of power Power to choose Power of the team Power of content Component 5. Data Define Align Mine Refine Cloud nine Confine Component 6. Agility Agile Speed Control Flexibility Balance Coordination PART IV: GET WITH THE PROGRAMME Time to get in shape EPILOGUE REFERENCES AND BIBLIOGRAPHY INDEX
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