Andere Kunden interessierten sich auch für
![Factors Affecting Mobile Phone Brand Preference. Empirical Study on Sri Lankan University Students]( "Factors Affecting Mobile Phone Brand Preference. Empirical Study on Sri Lankan University Students")
Factors Affecting Mobile Phone Brand Preference. Empirical Study on Sri Lankan University Students17,95 €![Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact]( "Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact")
Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact47,95 €![A study on Customer preference for the private brands of Big Bazaar]( "A study on Customer preference for the private brands of Big Bazaar")
A study on Customer preference for the private brands of Big Bazaar36,99 €![Consumer Buying Behaviour in Purchasing Ayurvedic Products]( "Consumer Buying Behaviour in Purchasing Ayurvedic Products")
Consumer Buying Behaviour in Purchasing Ayurvedic Products22,99 €![Consumer Preference for Foreign Products]( "Consumer Preference for Foreign Products")
Consumer Preference for Foreign Products32,99 €![THE IMPACT OF BRAND EQUITY ON BRAND PREFERENCE]( "THE IMPACT OF BRAND EQUITY ON BRAND PREFERENCE")
THE IMPACT OF BRAND EQUITY ON BRAND PREFERENCE27,99 €![An empirical Study of consumption pattern at disaggregate level]( "An empirical Study of consumption pattern at disaggregate level")
An empirical Study of consumption pattern at disaggregate level32,99 €
Different kinds of media play significant roles in consumer behavior specifically in evaluating and choosing products or services. Actually, consumers are attracted to different kinds of products through a variety of media such as television, newspaper, magazine, internet, printing material, etc. In fact, dissimilarity among male and female in terms of their perceptions and taste clarify the prominent role of gender in this issue and contribute ways in which personality characteristic of audience may shape the kind of media which they choose to be exposed to.