Gamification for Business shows how games and game-based design can be used to effectively tackle business challenges and improve organizational performance. From siloed working and information overload to the clash between ongoing operations and innovation, this book shows how to identify what type of game is best suited to each business issue. With guidance on online games, simulations, event-based games and gamified training, this book ensures that business leaders and senior decision makers feel confident in their ability to assess the opportunities of each type of gamification for their…mehr
Gamification for Business shows how games and game-based design can be used to effectively tackle business challenges and improve organizational performance. From siloed working and information overload to the clash between ongoing operations and innovation, this book shows how to identify what type of game is best suited to each business issue. With guidance on online games, simulations, event-based games and gamified training, this book ensures that business leaders and senior decision makers feel confident in their ability to assess the opportunities of each type of gamification for their business. Including case studies from more than 20 organizations who have implemented a game-based solution, this book outlines the business issue in each company and the aim of the game, the impact the game had and key learning points to help readers implement a similar type of game in their own business. Based on extensive research into the effectiveness of games and real-world examples from companies who have experienced the benefits of serious games and design thinking, Gamification for Business is essential reading for all business professionals looking to improve employee motivation, boost engagement, create a cohesive team environment and facilitate innovation in their company for improved business performance.
Sune Gudiksen is associate professor in design and innovation management at Design School Kolding, Denmark. He has a PhD in co-creation through game tools and is the co-founder of GameBridges, a company that focuses on improving business innovation and performance through games. Gudiksen is also the founder of the Biz Games community platform. Jake Inlove is the co-founder of GameBridges where he is also the game designer and illustrator. He is also an innovation consultant.
Inhaltsangabe
Section ONE: Seven obstinate organizational challenges; Chapter 01: Challenge 1 Breaking down silos; Chapter 02: Challenge 2 Bursting out of the blah, blah, blah; Chapter 03: Challenge 3 Closing the gap between theory and practice; Chapter 04: Challenge 4 Mitigating the clash between ongoing operations and innovation; Chapter 05: Challenge 5 Untangling complex problems; Chapter 06: Challenge 6 Shaking up the roles we play; Chapter 07: Challenge 7 Bolstering trustworthy relations; Section TWO: A series of business game examples; Chapter 08: The Acid Test An in game demonstration of the learning cycle; Chapter 09: Add value Know your customer; Chapter 10: Align Implementing organizational values; Chapter 11: Bizzbuilder How to sustainably grow a professional services business; Chapter 12: Business branching Balancing ongoing operations and innovation initiatives; Chapter 13: Changesetter Leading change; Chapter 14: Changeskills Implementation of change through a game of guiding questions; Chapter 15: Exploring change Mastering change and transformation; Chapter 16: Innovate or dinosaur A collaborative innovation game; Chapter 17: Innovation diamond learning game Creating an innovative mindset; Chapter 18: Leadership development simulations From the best of intentions to real life balance ; Chapter 19: Linkxs Team collaboration simulation; Chapter 20: Managing your sales business Improve results through effective management of your team; Chapter 21: Ocean of culture A dialogue tool for developing the organization's culture; Chapter 22: Pitch perfect Reversing the sales process; Chapter 23: Public professional Know the effect on your communication; Chapter 24: Stakeholder Management Moving people while building positive relationships; Chapter 25: Strategic Derby Rapid strategic foresight with instant feedback on potential competitor moves; Chapter 26: Tango A pivotal element in change to develop leadership culture; Chapter 27: The meeting design game A dialogue tool to improve the process of planning and designing meetings and conferences; Chapter 28: The way forward Develop and communicate a coherent strategy; Chapter 29: Quick games Power up group dynamics; Section THREE: A core understanding of business games; Chapter 30: Structure in business games Five cores; Chapter 31: Facilitation in business games A flow between progression and emergence; Chapter 32: The history and future of business games from a Dutch perspective Understanding and influencing complex systems; Chapter 33: The history and future of business games from a UK perspective Encourage novel, imaginative and subversive thinking; Chapter 34: The history and future of business games from a Nordic perspective Towards New Nordic management
Section ONE: Seven obstinate organizational challenges; Chapter 01: Challenge 1 Breaking down silos; Chapter 02: Challenge 2 Bursting out of the blah, blah, blah; Chapter 03: Challenge 3 Closing the gap between theory and practice; Chapter 04: Challenge 4 Mitigating the clash between ongoing operations and innovation; Chapter 05: Challenge 5 Untangling complex problems; Chapter 06: Challenge 6 Shaking up the roles we play; Chapter 07: Challenge 7 Bolstering trustworthy relations; Section TWO: A series of business game examples; Chapter 08: The Acid Test An in game demonstration of the learning cycle; Chapter 09: Add value Know your customer; Chapter 10: Align Implementing organizational values; Chapter 11: Bizzbuilder How to sustainably grow a professional services business; Chapter 12: Business branching Balancing ongoing operations and innovation initiatives; Chapter 13: Changesetter Leading change; Chapter 14: Changeskills Implementation of change through a game of guiding questions; Chapter 15: Exploring change Mastering change and transformation; Chapter 16: Innovate or dinosaur A collaborative innovation game; Chapter 17: Innovation diamond learning game Creating an innovative mindset; Chapter 18: Leadership development simulations From the best of intentions to real life balance ; Chapter 19: Linkxs Team collaboration simulation; Chapter 20: Managing your sales business Improve results through effective management of your team; Chapter 21: Ocean of culture A dialogue tool for developing the organization's culture; Chapter 22: Pitch perfect Reversing the sales process; Chapter 23: Public professional Know the effect on your communication; Chapter 24: Stakeholder Management Moving people while building positive relationships; Chapter 25: Strategic Derby Rapid strategic foresight with instant feedback on potential competitor moves; Chapter 26: Tango A pivotal element in change to develop leadership culture; Chapter 27: The meeting design game A dialogue tool to improve the process of planning and designing meetings and conferences; Chapter 28: The way forward Develop and communicate a coherent strategy; Chapter 29: Quick games Power up group dynamics; Section THREE: A core understanding of business games; Chapter 30: Structure in business games Five cores; Chapter 31: Facilitation in business games A flow between progression and emergence; Chapter 32: The history and future of business games from a Dutch perspective Understanding and influencing complex systems; Chapter 33: The history and future of business games from a UK perspective Encourage novel, imaginative and subversive thinking; Chapter 34: The history and future of business games from a Nordic perspective Towards New Nordic management
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