Emily Davis

Fundraising and the Next Generation, + Website

Tools for Engaging the Next Generation of Philanthropists

• Gebundenes Buch

Produktbeschreibung

Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.

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Praise for FUNDRAISING AND THE NEXT GENERATION Tools for Engaging the Next Generation of Philanthropists "Emily Davis is the expert on the next wave of donors. Fundraising and the Next Generation needs to be in the library of every fundraising professional. Emily Davis has written the definitive guide to fundraising across generations." --Trista Harris, coauthor of How to Become a Nonprofit Rockstar Executive Director, Headwaters Foundation for Justice > --Beth Kanter, Beth's Blog, and coauthor of The Networked Nonprofit > --Deirdre Maloney, author of The Mission Myth and President of Momentum > --Lisa Parker, President, Lawrence Welk Family Foundation Principal, Family Circle Advisors "Emily Davis shows us that in philanthropy there can be no 'kids table' at Thanksgiving! Fundraising and the Next Generation gives us the road map for how to engage multiple generations of staff, donors, board members, and community leaders and achieve a much better philanthropic outcome for all. A must-read!" --Josie Heath, President, The Community Foundation Serving Boulder County

Produktdetails

• Verlag: Turner Publishing Company
• Seitenzahl: 304
• Erscheinungstermin: 6. März 2012
• Englisch
• Abmessung: 235mm x 157mm x 22mm
• Gewicht: 621g
• ISBN-13: 9781118077023
• ISBN-10: 1118077024
• Artikelnr.: 34424572

Autorenporträt

The General Editor of the Statistics without Mathematics series at Vor Press is a researcher and data analyst with experience in government, business and the third sector, who is also well-known as an internationally published author of books on statistical testing.

Inhaltsangabe

Acknowledgments xv

CHAPTER 1 Introduction 1

Embracing New Approaches 1

How This Book Is Organized 3

Getting Started 6

CHAPTER 2 Generations in Philanthropy 7

Setting the Stage 7

Defining the Generations 8

Leading Multigen Fundraising Efforts 16

Conclusion 37

Notes 40

CHAPTER 3 Engaging Philanthropy's NextGeneration 43

The Opportunities of Seeking Funds from Young Philanthropists43

Cultivating the Next Generation of Donors 45

Relationships Don't Change 60

Conclusion 63

Notes 70

CHAPTER 4 Volunteering Is Philanthropy 73

Creating Volunteer Opportunities Increases Prospective Donors74

Committee Participation 80

Board Service 82

Conclusion 92

Notes 93

CHAPTER 5 The Next Generation of Grant Makers 95

Investing in Professional Development 96

Networking Resources 100

How Social Media Changes Grant Making 101

Understanding Family Philanthropy 102

What Nonprofits Can Do 113

Notes 115

CHAPTER 6 Harnessing the Power of OnlineCommunications 117

Going Where the Givers Are 117

Social Media Is a Tool, Not the Tool 119

Listen to Your Fans and Followers 120

Social Media Is a Plant 122

Social Media Is Stewardship 123

Adding Value through Social Media 124

Social Media Is a Two-Way Street 124

Not Everyone ''Diggs'' Social Media125

It Ain't Free 126

Build a Social Media Plan 126

Implementing the Social Media Plan 129

Evaluating Social Media Strategies 135

Social Media Policies 135

Conclusion 138

Notes 139

CHAPTER 7 Conclusion 141

Where to Go from Here 141

Becoming a Learning Organization 143

APPENDIX A Worksheets, Plans, and Templates145

Fundraising and the Next Generation Worksheet 146

Organizational Readiness Assessment 148

Stewardship Plan Worksheet 155

Sample Memorandum of Understanding (MOU) 160

Sample Board Recruitment Plan 162

Social Media Plan Worksheet 165

Social Media Plan Outline 167

Blog Post Template 171

Notes 172

APPENDIX B Selected Interviews 173

Next Gen Philanthropist: Mike Gast, Resource Generation 174

Next Gen Grant Maker: Jason Franklin, Bolder Giving 179

Multigen Family Philanthropy: Sharna Goldseker, 21/64 184

Family Philanthropy Consultant: Lisa Parker, Family CircleAdvisors 190

Family Foundation: Mary Galeti, The Tecovas Foundation 193

Giving Circles: Alan Frosh, The Gordian Fund 196

Giving Tiers: Jennie Arbogash, Social Venture Partners ofBoulder County 202

Notes 206

APPENDIX C Survey Summaries 207

Multigenerational Development Office Survey Results 208

Philanthropy's Next Generation Survey Results 230

About the Author 289

Index 291