Presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, and examples. This text mirrors both the penetrating insight of academic thought and the pragmatism of real-world strategic management.
Presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, and examples. This text mirrors both the penetrating insight of academic thought and the pragmatism of real-world strategic management.
John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms. Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries. Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.
Inhaltsangabe
PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY Section A: Introduction and Overview Chapter 1 Strategy, Business Models, and Competitive Advantage Chapter 2 Strategy Formulation, Execution, and Governance Section B: Core Concepts and Analytical Tools Chapter 3 Evaluating a Company's External Environment Chapter 4 Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy Chapter 5 The Five Generic Competitive Strategies Chapter 6 Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations Chapter 7 Strategies for Competing in International Markets Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy Chapter 10 Super Strategy Execution-Another Path to Competitive Advantage PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY Case 1: BillCutterz.com: Business Model, Strategy, and the Challenges of Exponential Growth Case 2: Whole Foods Market in 2014: Vision, Core Values, and Strategy Case 3: Apple Inc. in 2015 Case 4: Sirius XM Satellite Radio, Inc. in 2014: On Track to Succeed After a Near-Death Experience? Case 5: Panera Bread Company in 2015-What to Do to Rejuvenate the Company's Growth? Case 6: Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its Continuing Decline? Case 7: Tesla Motors's Strategy to Revolutionize the Global Automotive Industry Case 8: Deere & Company in 2015: Striving for Growth in a Weakening Global Agricultural Sector Case 9: PepsiCo's Diversification Strategy in 2015 Case 10: Robin Hood Case 11: Southwest Airlines in 2014: Culture, Values, and Operating Practices Case 12: Toms Shoes: A Dedication to Social Responsibility
PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY Section A: Introduction and Overview Chapter 1 Strategy, Business Models, and Competitive Advantage Chapter 2 Strategy Formulation, Execution, and Governance Section B: Core Concepts and Analytical Tools Chapter 3 Evaluating a Company's External Environment Chapter 4 Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a Strategy Chapter 5 The Five Generic Competitive Strategies Chapter 6 Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations Chapter 7 Strategies for Competing in International Markets Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the Strategy Chapter 10 Super Strategy Execution-Another Path to Competitive Advantage PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY Case 1: BillCutterz.com: Business Model, Strategy, and the Challenges of Exponential Growth Case 2: Whole Foods Market in 2014: Vision, Core Values, and Strategy Case 3: Apple Inc. in 2015 Case 4: Sirius XM Satellite Radio, Inc. in 2014: On Track to Succeed After a Near-Death Experience? Case 5: Panera Bread Company in 2015-What to Do to Rejuvenate the Company's Growth? Case 6: Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its Continuing Decline? Case 7: Tesla Motors's Strategy to Revolutionize the Global Automotive Industry Case 8: Deere & Company in 2015: Striving for Growth in a Weakening Global Agricultural Sector Case 9: PepsiCo's Diversification Strategy in 2015 Case 10: Robin Hood Case 11: Southwest Airlines in 2014: Culture, Values, and Operating Practices Case 12: Toms Shoes: A Dedication to Social Responsibility
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