Robert Cluley

Broschiertes Buch

Essentials of Advertising

Beschreibung

Navigate the field of advertising with this meticulously researched textbook, exploring its impact on society, culture and business practices, plus the way it is perceived by different industries.

Autor

Dr Robert Cluley is assistant professor at Nottingham University Business School. He has contributed to a range of texts on branding and advertising, along with a plethora of research publications and edited collections. He teaches in the fields of branding, advertising and marketing communications.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 5961
• Seitenzahl: 242
• Erscheinungstermin: 1. Februar 2017
• Englisch
• Abmessung: 244mm x 170mm x 13mm
• Gewicht: 410g
• ISBN-13: 9780749478391
• ISBN-10: 074947839X
• Artikelnr.: 45102215

Rezensionen

"Deftly constructed and concisely written, Essentials of Advertising challenges our preconceptions and invites us to consider this important and complex industry in a new light." Mark Tungate, author of Adland: A Global History of Advertising