Laurence Minsky, Colleen Fahey

Audio Branding

Using Sound to Build Your Brand
Mitarbeit:Kotler, Philip

• Broschiertes Buch

Produktbeschreibung

Create an audio language to support your brand identity with a step-by-step guide backed by real life insights and cutting-edge research.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 5973
• Erscheinungstermin: 3. März 2017
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 370g
• ISBN-13: 9780749478575
• ISBN-10: 0749478578
• Artikelnr.: 45101917

Autorenporträt

Laurence Minsky is associate professor in Communication & Media Innovation at Columbia College Chicago, and author of many books on advertising and marketing. He is also an award-winning marketing strategist, creative director, and copywriter focused on creating innovative and effective branding and cross-discipline marketing solutions for many leading brands. Colleen Fahey is US Managing Director of Sixième Son, the world's leading audio branding and sound design agency. Throughout her career, Colleen has worked for major marketing organizations on some of the leading brands in the US, Europe, Latin America and Asia.

Inhaltsangabe

• • Chapter - 01: Wake up to the Power of Audio Branding;
  • Chapter - 02: Audio Branding in the Digital Age;
  • Chapter - 03: It's Time We Came to our Sensory Marketing;
  • Chapter - 04: Welcome to the World of Audio Branding;
  • Chapter - 05: The Search for your Sound;
  • Chapter - 06: What Gets Measured;
  • Chapter - 07: The Audio Branding Process;
  • Chapter - 08: How to Launch your Audio Brand;
  • Chapter - 09: Maintaining and Evolving your Audio Brand;
  • Chapter - 10: Music and Sound Design in Environments;
  • Chapter - 11: Glossary

Rezensionen

"Audio Branding: Using sound to build your brand expertly combines the theory and practice of sensory branding in a guide that will be essential to every marketer. I highly recommend this book for your library." Martin Lindstrom, New York Times bestselling author of Small Data and Buyology