Claude Hopkins

My Life in Advertising and Scientific Advertising

• Broschiertes Buch

Produktbeschreibung

Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling.

Produktdetails

• Verlag: McGraw-Hill Contemporary / McGraw-Hill Professional
• Seitenzahl: 336
• Erscheinungstermin: 16. Januar 1966
• Englisch
• Abmessung: 227mm x 151mm x 27mm
• Gewicht: 522g
• ISBN-13: 9780844231013
• ISBN-10: 0844231010
• Artikelnr.: 22471961

Autorenporträt

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide