Raymond Frost (USA Ohio University), Alexa K. Fox (USA University of Akron), Terry Daugherty

Gebundenes Buch

eMarketing

Digital Marketing Strategy

Beschreibung

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business.

Autor

Raymond D. Frost is Professor of Analytics Information Systems at Ohio University, USA. He has published scholarly papers in the fields of information systems and marketing. Alexa K. Fox is Assistant Professor of Marketing at the University of Akron, USA. Her research interests include digital marketing, user-generated content, consumer behavior, online privacy, physiological measurement of cognition and emotion, and linguistic analysis. Alexa's work has appeared in various journals, books, and national conferences. Terry M. Daugherty is the Dean of the Scott College of Business and Professor of Marketing at Indiana State University, USA. His research examines areas of consumer psychology and persuasion, and he is the former Editor-in-Chief of the Journal of Interactive Advertising. Terry has authored numerous scholarly publications within the domains of digital marketing and advertising while presenting his work at leading academic conferences worldwide.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 9 ed
• Seitenzahl: 444
• Erscheinungstermin: 15. November 2022
• Englisch
• Abmessung: 260mm x 183mm x 28mm
• Gewicht: 1088g
• ISBN-13: 9781032161587
• ISBN-10: 1032161582
• Artikelnr.: 65613189