A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.
A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.
Robert Crawford is a Professor of Advertising and Associate Dean of Research and Innovation in the School of Media and Communication at RMIT University in Melbourne, Australia. His research has focused on the growth and development of the advertising, marketing and public relations industries across Australia, Oceania, and South East Asia.
Inhaltsangabe
Introduction: Certainty and the Digital Dawn 1. The End of Certainty 2. The New Ascendancy 3. The Media Coup 4. The Rise of the Machine 5. Ambiguity and the Information Superhighway 6. Following the Eyeballs 7. Reimagining the Advertising Agency CODA: Perpetual Uncertainty in the New Digital Age
Introduction: Certainty and the Digital Dawn 1. The End of Certainty 2. The New Ascendancy 3. The Media Coup 4. The Rise of the Machine 5. Ambiguity and the Information Superhighway 6. Following the Eyeballs 7. Reimagining the Advertising Agency CODA: Perpetual Uncertainty in the New Digital Age
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309