Corporate Reputation and the News Media
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This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.

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Produktbeschreibung
This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.
Autorenporträt
Craig E. Carroll (Ph.D., University of Texas at Austin) is Assistant Professor in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill.