Collins Marfo Agyeman, Kalia Durai Balaji, Lily Afriyie Appiah

Consumers' preferences for nonwoven bags

• Broschiertes Buch

Produktbeschreibung

Nonwoven bags are fast replacing polythene bags in the retail sector of India due to the ban by the Government on the use of polythene bags because of environmental concerns. This has resulted in the growth of the Nonwoven market. New expansionary manufacturers are emerging while the existing Nonwoven producers are concerned by present Consumers. To examine the demographic factors that influence Consumers' preferences on the choice for Nonwoven bags, this study therefore focuses on Consumer characteristics in terms of location, gender, age, marital status, family size, educational qualification, occupation and income. Consumers of the market who make the purchasing regarding these bags in Coimbatore City and its suburbs were surveyed in order to gain insight into the influence of the various demographic factors on their buying process so that firms in the Industry can learn how to plan and align their marketing activities in order to attract the various demographic segments from the market.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 84
• Erscheinungstermin: 29. September 2013
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 143g
• ISBN-13: 9783659459542
• ISBN-10: 3659459542
• Artikelnr.: 39707621

Autorenporträt

The Author holds BBA (Marketing) and has completed his Masters Degree in MBA (Operations and Marketing) from SRM University, India. Besides having a brilliant academic record, he is actively involved in teaching and research and has many research publications to his name. He has also attended a number of academic conferences all over the world.