This updated edition offers students an accessible, thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in todayâ s global economy.
This updated edition offers students an accessible, thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in todayâ s global economy.
Elizabeth B. Goldsmith is Professor Emerita in the College of Human Sciences at Florida State University and Research Affiliated Faculty in the College of Liberal Arts and Human Sciences at Virginia Tech University, USA. She is a Fulbright Scholar, awarded grants from Stanford University, the Smithsonian, and Duke University, and has served as Domestic Policy Advisor for the White House and as advisor on bankruptcy education for the US Department of Justice.
Inhaltsangabe
Part 1 Consumer perspectives 1. Consumers in a changing world 2. The consumer movement 3. Consumer theories and models Part 2 Consumer protection 4. Consumer protection and law 5. Government protection consumer groups and the media Part 3 Consumers in the marketplace 6. Brands buying process and product development 7. Decision-making and advertising 8. Food and water issues 9. Health and wellness issues 10. Sustainability and safety 11. The Internet technology and identity theft 12. Being a better consumer of housing and vehicles Part 4 Consumers in the financial marketplace 13. Banking debt and credit issues 14. Insurance and investment issues Part 5 Emerging consumer issues and the global perspective 15. Issues ethics and globalization
Part 1 Consumer perspectives 1. Consumers in a changing world 2. The consumer movement 3. Consumer theories and models Part 2 Consumer protection 4. Consumer protection and law 5. Government protection consumer groups and the media Part 3 Consumers in the marketplace 6. Brands buying process and product development 7. Decision-making and advertising 8. Food and water issues 9. Health and wellness issues 10. Sustainability and safety 11. The Internet technology and identity theft 12. Being a better consumer of housing and vehicles Part 4 Consumers in the financial marketplace 13. Banking debt and credit issues 14. Insurance and investment issues Part 5 Emerging consumer issues and the global perspective 15. Issues ethics and globalization
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