The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
Andrew Smith, BSc, MSc, PhD, is the founding Director of the transdisciplinary N/LAB at Nottingham University Business School, UK, where he is Professor of Consumer Behaviour & Analytics. He is also an associate of The Horizon Institute (for digital economy research). Professor Smith has published numerous papers on consumer behaviour and analytics and worked on a number of funded research projects for Research Councils UK, ESRC, EPSRC, DFID, ERC, Bill and Melinda Gates Foundation, European Union, The Office of Fair Trading and Innovate UK, among others. These projects have involved various entities, multinationals and NGOs (including Co-op, Walgreens Boots Alliance, World Bank Group, Tesco, IPSOS and Experian, among others). In 2023, he received a Leverhulme Trust Fellowship award.
Inhaltsangabe
List of figures List of tables Preface Acknowledgements Chapter 1 An introduction to consumer analytics Chapter 2 Purchase insight and the anatomy of transactions Chapter 3 Web and social activity Chapter 4 Extant research, decision-making and exogenous cognition Chapter 5 Elemental features of consumer choice: needs, economics, deliberation and impulse. Chapter 6 Perceptual and communicative features of consumer choice Chapter 7 Individual and social features of consumption Chapter 8 Knowledge-driven marketing and the Modular Adaptive Dynamic Schematic Index
List of figures List of tables Preface Acknowledgements Chapter 1 An introduction to consumer analytics Chapter 2 Purchase insight and the anatomy of transactions Chapter 3 Web and social activity Chapter 4 Extant research, decision-making and exogenous cognition Chapter 5 Elemental features of consumer choice: needs, economics, deliberation and impulse. Chapter 6 Perceptual and communicative features of consumer choice Chapter 7 Individual and social features of consumption Chapter 8 Knowledge-driven marketing and the Modular Adaptive Dynamic Schematic Index
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