Evert Gummesson

Case Theory in Business and Management

Reinventing Case Study Research

• Broschiertes Buch

Produktbeschreibung

Case Theory in Business and Managementà  takes a fresh and expansive approach to case study research, viewing the topic through the lenses of real world complexity and introducing the à â Ë case theoryà â â concept, an expanded version of case study research which includes both methodology and the types of results that emerge.Ã

Produktdetails

• Verlag: Sage Publications Ltd
• Seitenzahl: 368
• Erscheinungstermin: 4. August 2017
• Englisch
• Abmessung: 242mm x 172mm x 25mm
• Gewicht: 638g
• ISBN-13: 9781446210628
• ISBN-10: 1446210626
• Artikelnr.: 43559368

Autorenporträt

Evert Gummesson is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, and is its former Research Director. He graduated at the Stockholm School of Economics, has a Ph.D. from Stockholm University and is a Fellow and Honorary Doctor of Hanken School of Economics, Helsinki, Finland, and a Fellow of the University of Tampere, Finland. He is a frequent speaker at conferences, companies, executive education programs, and universities throughout the world. 

Inhaltsangabe

Think Right
From Case Study Research to Case Theory
The Business and Management Research Context
The Complexity Paradigm
Knowledge - or Noledge?
What Should Research and Science Be?
Theory Generation - And Testing
Interactive Research
Do Right
First Focus: The Research Plan
Second Focus: Access to Case Theory Data
Third Focus: Analysis and Interpretation - Linking Data to Theory and
Conclusions
Fourth Focus: Research Quality and Productivity
Fifth Focus: Report, Communicate and Defend