Get your business involved in the metaverse and learn how to build your company's presence within Web3. Engage with emerging case studies from prominent brands and see the benefits of the metaverse first-hand.
Get your business involved in the metaverse and learn how to build your company's presence within Web3. Engage with emerging case studies from prominent brands and see the benefits of the metaverse first-hand.
Chris Duffey is one of the world's leading voices for designing digital experiences with emerging technology. For over 25 years, Duffey has worked with some of the biggest companies in the world. A leading strategic futurist and expert on growth opportunities for brands, organizations and society using technology and creativity, Duffey spearheads Adobe's Creative Cloud strategic development partnerships. He has been featured by more than 100 global media outlets, including The Wall Street Journal, The Economist, Inc., Adweek, Ad Age, Cheddar, The Mirror, The Drum, Campaign, CMO.com, The New York Post and Business Insider, and profiled by Google, McKinsey and Wharton. He writes about the metaverse, Web3, blockchain, NFTs, DAOs, DeFi, cryptocurrency, AR/VR, generative AI, spatial computing and virtual worlds.
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Chapter 00: Introduction; Section ONE: Decoding the platform; Chapter 01: Web 1.0, Web 2.0, Web 3.0; Chapter 02: The metaverse; Chapter 03: Blockchain; Section TWO: Decoding the experience; Chapter 04: NFTs; Chapter 05: Gaming; Chapter 06: Entertainment; Chapter 07: Digital fashion; Chapter 08: Tokenomics; Chapter 09: 3D worlds; Chapter 10: Infrastructure Endpoints, central systems, network, software and AI; Section THREE: Decoding the imperative; Chapter 11: Ethics, privacy, security and standards; Chapter 12: Connection, unity and community; Chapter 13: The world of empowerment
