Fons Trompenaars, Peter Woolliams

Business Across Cultures

• Broschiertes Buch

Produktbeschreibung

Introducing the Culture for Business series sponsored by Trompenaars-Hambden-Turner (THT) ? a series which assesses key business functions from a cross-cultural management perspective. All are highly accessible guides to key business subjects like strategic planning and scenarios, corporate culture and communications.

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As business becomes more global and our workforces ever more diverse, the issue of culture has become perhaps the single most important issue for leaders and managers to tackle head on.Most work in this area tends to focus on knowledge of cultures. Business Across Cultures, however, is pioneering in its approach to knowledge for cultures. Trompenaars and Woolliams provide a new framework for dealing with the business implications of culture and provide a practical toolkit for managers and leaders by helping them develop a new mindset for working with and across cultures. There is an entirely different logic flowing through this book, one that breaks away from traditional Anglo-American thinking.Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of subjects handled in the other books of the series. Its particular aim is to provide executives with a cross cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

Produktdetails

• Culture for Business
• Verlag: Capstone Publishing / Wiley & Sons
• 1. Auflage
• Seitenzahl: 368
• Erscheinungstermin: 13. Februar 2004
• Englisch
• Abmessung: 234mm x 156mm x 29mm
• Gewicht: 570g
• ISBN-13: 9781841124742
• ISBN-10: 1841124745
• Artikelnr.: 11457206

Autorenporträt

FONS TROMPENAARS is Director of Trompenaars Hampden-Turner, an innovative centre of excellence in intercultural management. He is the world's foremost authority on cross-cultural management and is author or co-author of several best-selling books in the field, including Riding the Waves of Culture, Die the Pediestrain Die? and 21 Leaders for the 21st Century. PETER WOOLLIAMS is Professor of International Business at Anglia Business School. He is also an owner/partner in Trompenaars Hampden-Turner.

Inhaltsangabe

Introduction. 1. The Organization as a Cultural Construct. 2. The
Organization of Meaning: Introducing Value Dimensions. 3. Further Value
Dimensions. 4. Corporate Culture. 5. Managing Change and Continuity Across
Cultures. 6. Marketing Across Cultures. 7. Managing HR Dilemmas Across
Cultures. 8. Finance and Accounting Across Cultures. 9. The Quest for a New
Paradigm of International Leadership. 10. The Reconciling Organization.
Notes and Bibliography. Index.

Rezensionen

"... readable and informative." (People Management, April 2004)
"... useful and informative ... a valuable asset for any business library." (Management Today, June 2004)

"...very accessible, with some excellent scenarios...an excellent read, if not essential." (Personnel Today, 5 th October 2004)

"...a lively, engaging read...(written in a) light-hearted style..." (www.dialogin.com)