Brand Manners

Brand Manners

How to Create the Self-Confident Organisation to Live the Brand

Versandkostenfrei!
Versandfertig in über 4 Wochen
19,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
10 °P sammeln!
How often has a company s handling of a customer s telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually lives the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded s...