Adam Corner, Gareth Kane, Paula Owen

Behaviour Change for Sustainability

• Gebundenes Buch

Produktbeschreibung

There are more - and less - effective ways for businesses, NGOs and governments to promote and encourage sustainable behaviour, and some common pitfalls to avoid. Behaviour Change for Sustainability offers a variety of techniques for creating a lasting shift to pro-environmental behaviours, including: - the definitive guide to building a sustainable behaviour campaign that works - engaging employees and embedding sustainability into the culture of an organisation - using gamification as part of a sustainability strategy.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 205
• Erscheinungstermin: 7. April 2014
• Englisch
• Abmessung: 236mm x 156mm x 20mm
• Gewicht: 508g
• ISBN-13: 9781909293946
• ISBN-10: 1909293946
• Artikelnr.: 40711357

Autorenporträt

Corner, Adam; Kane, Gareth; Owen, Paula

Inhaltsangabe

Promoting Sustainable Behaviour: A practical guide to what works
Abstract
About The Author
1. Promoting Sustainable Behaviour: What's The Point?
2. Framing Your Messages: What Values Are You Appealing To?
3. Harnessing The Power Of Social Norms
4. Breaking Bad Habits and Creating Good Ones
5. Using Scare Tactics: Does It Work?
6. Putting It All Together: Making Wider Change
Green Jujitsu: The Smart Way to Embed Sustainability into Your Organisation
1. Why Sustainability Programmes Fail
2. The Green Jujitsu Approach
3. Providing Information
4. Engaging Emotionally
5. Nudging People Onto The Right Path
6. Human Resources Issues
Conclusions
Annex: Group Exercises
References