Nick Bennett

B2B Influencer Marketing

Work with Creators to Generate Authentic and Effective Marketing

• Gebundenes Buch

Produktbeschreibung

A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 256
• Erscheinungstermin: 31. Dezember 2024
• Englisch
• ISBN-13: 9781398615304
• ISBN-10: 1398615307
• Artikelnr.: 68920524

Autorenporträt

Nick Bennett and Bryan Grover

Inhaltsangabe

Chapter
00: Foreword Chapter
01: Introduction Chapter
02: Defining Influencer Marketing 1.0 Chapter
03: What's changed in Influencer Marketing? Chapter
04: Benefits of an influencer marketing program for B2B marketing teams Chapter
05: Types of Influencer Marketing Programs Chapter
07: The Different Tools You'll Need: Analysis, Measurement and Content Creation Chapter
08: Your Roadmap to a Successful Influencer Marketing 2.0 Program Chapter
09: What's next for B2B Influencer marketing? Chapter
10: Tools and Templates