Maximize the success of your social media marketing by creating a complete strategy that is integrated throughout your organization and built around engaging content and measurable campaigns.
Maximize the success of your social media marketing by creating a complete strategy that is integrated throughout your organization and built around engaging content and measurable campaigns.
Chapter 00: Introduction; Chapter 01: You're in charge of social media, now what?; Chapter 02: The who/what/where of your social media and content audit; Chapter 03: Social media governance and policy development; Chapter 04: Content! Content! Content!; Chapter 05: Training; Chapter 06: Analytics and ROI; Chapter 07: Employee advocacy and personal branding; Chapter 08: In house or outsource; Chapter 09: Beware bright shiny syndrome; Chapter 10: Your social media operating model; Chapter 11: Giving up control; Chapter 12: Paid social media; Chapter 13: Hashtags; Chapter 14: Humanity; Chapter 15: Bringing it all together;
Chapter - 00: Introduction;
Chapter - 01: You're in charge of social media, now what?;
Chapter - 02: The who/what/where of your social media and content audit;
Chapter - 03: Social media governance and policy development;
Chapter - 04: Content! Content! Content!;
Chapter - 05: Training;
Chapter - 06: Analytics and ROI;
Chapter - 07: Employee advocacy and personal branding;
Chapter 00: Introduction; Chapter 01: You're in charge of social media, now what?; Chapter 02: The who/what/where of your social media and content audit; Chapter 03: Social media governance and policy development; Chapter 04: Content! Content! Content!; Chapter 05: Training; Chapter 06: Analytics and ROI; Chapter 07: Employee advocacy and personal branding; Chapter 08: In house or outsource; Chapter 09: Beware bright shiny syndrome; Chapter 10: Your social media operating model; Chapter 11: Giving up control; Chapter 12: Paid social media; Chapter 13: Hashtags; Chapter 14: Humanity; Chapter 15: Bringing it all together;
Chapter - 00: Introduction;
Chapter - 01: You're in charge of social media, now what?;
Chapter - 02: The who/what/where of your social media and content audit;
Chapter - 03: Social media governance and policy development;
Chapter - 04: Content! Content! Content!;
Chapter - 05: Training;
Chapter - 06: Analytics and ROI;
Chapter - 07: Employee advocacy and personal branding;
Chapter - 08: In-house or outsource;
Chapter - 09: Beware bright shiny syndrome;
Chapter - 10: Your social media operating model;
Chapter - 11: Giving up control;
Chapter - 12: Paid social media;
Chapter - 13: Hashtags;
Chapter - 14: Humanity;
Chapter - 15: Bringing it all together;
Rezensionen
"This is the ultimate guide to running social in a medium or large organization. Practical, current, and indispensable!" Jay Baer - founder of Convince & Convert and host of the Social Pros podcast
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