Applying Partial Least Squares in Tourism and Hospitality Research
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Ten chapters discuss key aspects of advanced PLS analysis and its practical applications, covering new guidelines and improvements in the use of PLS-PM as well as various individual topics.

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Produktbeschreibung
Ten chapters discuss key aspects of advanced PLS analysis and its practical applications, covering new guidelines and improvements in the use of PLS-PM as well as various individual topics.
Autorenporträt
Faizan Ali is an Assistant Professor within the College of Hospitality & Tourism Leadership at the University of South Florida Sarasota Manatee. S. Mostafa Rasoolimanesh is a Senior Lecturer within the Faculty of Hospitality, Food & Leisure Management at Taylor's University. Cihan Cobanoglu is a McKibbon Endowed Chair and Professor within the College of Hospitality and Tourism Leadership at the University of South Florida Sarasota-Manatee.