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Advertising to Children

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Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), Stellenbosch Universitiy (Faculty of Industrial Psychology), course: Consumer Psychology, language: English, abstract: The extent of children's understanding of advertising messages and theinfluence of advertising on children is a topic that still has to be researched.But certain is, that the process of consumer socialization has an enormousinfluence on children's attitude and perception of advertising.Television advertising is still the most common and most important wa...