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1 Introduction 2 The culture of the United States 2.1 Power Distance2.2 Individualism versus Collectivism 2.3 Masculinity versus Femininity 2.4 Uncertainty Avoidance2.5 Long-Term Orientation 3 Mobile Moments4 Link between "Mobile Moments" and the US consumers 4.1 Lifestyle of Multitasking 4.2 Experience as a core value 4.3 Sharing moments with friends 4.4 Result5 How to apply "Mobile Moments" in the US consumers mind5.1 US Mobile Market5.2 Set of Actions 6 Conclusion