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The strategic project model enables the educational institution to use its strengths to capitalize on external opportunities and reduce the impact of threats, which will allow it to achieve its institutional objectives for the benefit of the community it serves. The project planning process helps define values, roles, priorities and action plans and provides the structure by which organizational changes can be effectively implemented to meet academic challenges. It is necessary to think in a new paradigm that takes into account human, technological, cultural, economic, social and political changes worldwide, based on economics and knowledge. This new pattern has education and human resources as the central axis of competitiveness, organization and efficiency.