Scott Goodson, Chip Walker

Gebundenes Buch

Activate Brand Purpose

How to Harness the Power of Movements to Transform Your Company

Beschreibung

Tap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.

Autor

Scott Goodson, based in New York, is the founder and CEO of StrawberryFrog, the legendary Movement firm. For 25 years he has helped leaders galvanize people and organizations around shared purpose via 'Movement Thinking' to achieve competitive advantage. He has worked with Google, Emirates Airline, P&G, Truist and Mercedes. He has lectured at Harvard Business School, Cambridge University and appeared in The New York Times, The Wall Street Journal, The Financial Times and Harvard Business Review. Chip Walker, based in New York, is the Head of Strategy at StrawberryFrog. He has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America and Jim Beam. Walker is a frequent speaker at major events including Cannes Lions Festival, Sustainable Brands and the Conference Board. His writing and opinions have appeared in places like The New York Times, The Chicago Tribune and CNBC.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 256
• Erscheinungstermin: 3. März 2021
• Englisch
• Abmessung: 240mm x 161mm x 21mm
• Gewicht: 739g
• ISBN-13: 9781789668261
• ISBN-10: 1789668263
• Artikelnr.: 59763426