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India retail market is characterized by both organized and unorganized formats. Both the formats are having their opportunities and facing challenges like sustain and facing the market competition. Traditional retail has been considered as an important economy activity and is a substantial source of employment. However, this segment suffers from huge inadequacies, consequently, the consumers remain unhappy, and the suppliers often get low prices for their produce which is considered unfair. In contrast, organized retail offers a wider choice of products to the consumers, lower prices, and an amusing shopping experience. It shows farmers an alternative channel for selling their products at enhanced price.