Including case histories and anecdotes, this book shows, among
other things, how one Australian scientist convinced the world
he'd discovered the cause of stomach ulcers by drinking a glass
filled with bacteria, and how a gifted sports reporter got people
to watch a football match by showing them the outside of the
stadium.
Ausstattung/Bilder: New and expand. ed. 2008. 336 p. 20 mm
Seitenzahl: 291
Arrow Books
Englisch
Abmessung: 198mm x 130mm x 23mm
Gewicht: 235g
ISBN-13: 9780099505693
ISBN-10: 009950569X
Best.Nr.: 23136786
"Their analysis is peppered with memorable stories, images and facts ... This book is a gift to anyone who needs to get a message across and make it stick" New Statesman "This is great for anyone planning a speech or trying to get their message across at work" Psychologies "The Heaths push beyond what sounds like it should work and explain why it actually does" Time Magazine 20061106 "... an entertaining, practical guide to effective communication." Publishers Weekly "Smart, lively ... such fun to read" Saturday Guardian 20070224
Chip Heath ist Professor für Organizational Behavior an der Graduate School of Business der Stanford University. Er lebt in Los Gatos, Kalifornien.
Ein Marktplatz-Angebot für "Made to Stick" für EUR 5,00
