Insanely Simple - Segall, Ken
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To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. This title reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation.

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Produktbeschreibung
To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. This title reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation.
Autorenporträt
Ken Segall
Rezensionen
A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing The Times