Made to Stick - Heath, Dan; Heath, Chip
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A bestselling communications book that helps ensure what you say is understood , remembered and, most importantly, acted upon
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

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Produktbeschreibung
A bestselling communications book that helps ensure what you say is understood , remembered and, most importantly, acted upon
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
Autorenporträt
Dan Heath is a senior fellow at Duke University¿s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over two million copies worldwide and have been translated into thirty-three languages.
Rezensionen
An entertaining, practical guide to communication. Financial Times