Misbehaving - Thaler, Richard H.
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Misbehaving is Richard Thalers arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves and our world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to TV game shows and businesses like Uber. Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.

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Produktbeschreibung
Misbehaving is Richard Thalers arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves and our world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to TV game shows and businesses like Uber. Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.
Autorenporträt
Richard H. Thaler is the coauthor of the best-selling book Nudge with Cass R. Sunstein, and the author of Quasi Rational Economics and The Winner's Curse. He is a professor of behavioral science and economics at the University of Chicago Booth School of Business and, in 2015, the president of the American Economic Association.
Rezensionen
Wildly disruptive Michael Lewis Bloomberg