William Heinecke, Jonathan Marsh
The Entrepreneur (eBook, ePUB)
25 Golden Rules for the Global Business Manager, Revised Edition
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William Heinecke, Jonathan Marsh
The Entrepreneur (eBook, ePUB)
25 Golden Rules for the Global Business Manager, Revised Edition
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* Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs. * The rules covered in this book are applicable to any entrepreneur around the world.
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* Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs. * The rules covered in this book are applicable to any entrepreneur around the world.
Produktdetails
- Produktdetails
- Verlag: John Wiley & Sons
- Seitenzahl: 304
- Erscheinungstermin: 29. September 2011
- Englisch
- ISBN-13: 9781118178751
- Artikelnr.: 38235656
- Verlag: John Wiley & Sons
- Seitenzahl: 304
- Erscheinungstermin: 29. September 2011
- Englisch
- ISBN-13: 9781118178751
- Artikelnr.: 38235656
William E. Heinecke, CEO The Minor Group, Thailand, founded Minor Holdings in 1967, nearly three decades later it has grown into The Minor Group, spanning more than thirty companies. He was also a two-time past president of the American Chamber of Commerce, Thailand; sat on the Prime Minister's Foreign Investment Advisory Council, and accompanied several official Thailand government missions to America and Europe. Jonathan Marsh has worked as a journalist in the UK, Hong Kong, Bangkok, New York and Sydney. Based in Thailand in 1997, he had a front row seat of the economic crisis that started in Bangkok and swept through Asia. He currently edits a personal investment magazine in Hong Kong. Richard Neville, the Chief Financial Officer for the Minor Food Group, contributed material about "The Pizza Wars" for Chapters 21 and 22.
Preface xi Introduction 1 Find a Vacuum and Fill it 17 Do Your Homework 29 You Won't be Committed if You're not Having Fun 39 Work Hard, Play Hard 47 Work with Other People's Brains 55 Set Goals (but go easy on the "Vision" thing) 65 Trust Your Intuition 73 Reach for the Sky (at least once) 83 Learn to Sell 93 Become a Leader 103 Recognize a Failure and Move on 113 Make the Most of Lucky Breaks 123 Embrace Change as a Way of Life 131 Develop Your Contacts 143 Use Your Time Wisely 153 Measure for Measure 161 Don't Put up with Mediocrity 173 Chase Quality, Not Dollars 183 Act Quickly in a Crisis 191 After a Fall, Get Back in the Saddle Quickly 201 Fight the Good Fight (especially those that you can win): Pizza Wars - Act I 213 People Build Brands, Brands do not Build People: Pizza Wars - Act II 223 Be Prepared for Anything: The September 11 Rule 237 Reinvent Yourself: Onwards and Upwards 247 Be Content 263 Chronology 273 Bibliography 277 Index 279
Preface. Introduction. Find a Vacuum and Fill it. Do Your Homework. You
Won't be Committed if You're not Having Fun. Work Hard, Play Hard. Work
with Other People's Brains. Set Goals (but go easy on the "Vision" thing).
Trust Your Intuition. Reach for the Sky (at least once). Learn to Sell.
Become a Leader. Recognize a Failure and Move on. Make the Most of Lucky
Breaks. Embrace Change as a Way of Life. Develop Your Contacts. Use Your
Time Wisely. Measure for Measure. Don't Put up with Mediocrity. Chase
Quality, Not Dollars. Act Quickly in a Crisis. After a Fall, Get Back in
the Saddle Quickly. Fight the Good Fight (especially those that you can
win): Pizza Wars - Act I. People Build Brands, Brands do not Build People:
Pizza Wars - Act II. Be Prepared for Anything: The September 11 Rule.
Reinvent Yourself: Onwards and Upwards. Be Content. Chronology.
Bibliography. Index.
Won't be Committed if You're not Having Fun. Work Hard, Play Hard. Work
with Other People's Brains. Set Goals (but go easy on the "Vision" thing).
Trust Your Intuition. Reach for the Sky (at least once). Learn to Sell.
Become a Leader. Recognize a Failure and Move on. Make the Most of Lucky
Breaks. Embrace Change as a Way of Life. Develop Your Contacts. Use Your
Time Wisely. Measure for Measure. Don't Put up with Mediocrity. Chase
Quality, Not Dollars. Act Quickly in a Crisis. After a Fall, Get Back in
the Saddle Quickly. Fight the Good Fight (especially those that you can
win): Pizza Wars - Act I. People Build Brands, Brands do not Build People:
Pizza Wars - Act II. Be Prepared for Anything: The September 11 Rule.
Reinvent Yourself: Onwards and Upwards. Be Content. Chronology.
Bibliography. Index.
Preface xi Introduction 1 Find a Vacuum and Fill it 17 Do Your Homework 29 You Won't be Committed if You're not Having Fun 39 Work Hard, Play Hard 47 Work with Other People's Brains 55 Set Goals (but go easy on the "Vision" thing) 65 Trust Your Intuition 73 Reach for the Sky (at least once) 83 Learn to Sell 93 Become a Leader 103 Recognize a Failure and Move on 113 Make the Most of Lucky Breaks 123 Embrace Change as a Way of Life 131 Develop Your Contacts 143 Use Your Time Wisely 153 Measure for Measure 161 Don't Put up with Mediocrity 173 Chase Quality, Not Dollars 183 Act Quickly in a Crisis 191 After a Fall, Get Back in the Saddle Quickly 201 Fight the Good Fight (especially those that you can win): Pizza Wars - Act I 213 People Build Brands, Brands do not Build People: Pizza Wars - Act II 223 Be Prepared for Anything: The September 11 Rule 237 Reinvent Yourself: Onwards and Upwards 247 Be Content 263 Chronology 273 Bibliography 277 Index 279
Preface. Introduction. Find a Vacuum and Fill it. Do Your Homework. You
Won't be Committed if You're not Having Fun. Work Hard, Play Hard. Work
with Other People's Brains. Set Goals (but go easy on the "Vision" thing).
Trust Your Intuition. Reach for the Sky (at least once). Learn to Sell.
Become a Leader. Recognize a Failure and Move on. Make the Most of Lucky
Breaks. Embrace Change as a Way of Life. Develop Your Contacts. Use Your
Time Wisely. Measure for Measure. Don't Put up with Mediocrity. Chase
Quality, Not Dollars. Act Quickly in a Crisis. After a Fall, Get Back in
the Saddle Quickly. Fight the Good Fight (especially those that you can
win): Pizza Wars - Act I. People Build Brands, Brands do not Build People:
Pizza Wars - Act II. Be Prepared for Anything: The September 11 Rule.
Reinvent Yourself: Onwards and Upwards. Be Content. Chronology.
Bibliography. Index.
Won't be Committed if You're not Having Fun. Work Hard, Play Hard. Work
with Other People's Brains. Set Goals (but go easy on the "Vision" thing).
Trust Your Intuition. Reach for the Sky (at least once). Learn to Sell.
Become a Leader. Recognize a Failure and Move on. Make the Most of Lucky
Breaks. Embrace Change as a Way of Life. Develop Your Contacts. Use Your
Time Wisely. Measure for Measure. Don't Put up with Mediocrity. Chase
Quality, Not Dollars. Act Quickly in a Crisis. After a Fall, Get Back in
the Saddle Quickly. Fight the Good Fight (especially those that you can
win): Pizza Wars - Act I. People Build Brands, Brands do not Build People:
Pizza Wars - Act II. Be Prepared for Anything: The September 11 Rule.
Reinvent Yourself: Onwards and Upwards. Be Content. Chronology.
Bibliography. Index.