William E. Heinecke

The Entrepreneur

25 Golden Rules for the Global Business Manager
With Jonathan Marsh

• Broschiertes Buch

Produktbeschreibung

This revised edition of the best-selling book The Entrepreneur includes four new chapters that are relevant to today's entrepreneurs and marketplace.is essential reading for anyone who wants to know what it takes to be a successful entrepreneur. Business veteran Bill Heinecke presents 25 Golden Rules that include setting goals, trusting intuition, becoming a leader, developing contacts, and being prepared for anything.

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Written in a lively and practical style that will be of great interest to budding and blooming entrepreneurs.
_ The rules covered in this book are applicable to any entrepreneur around the world.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 256
• Erscheinungstermin: 30. Mai 2003
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 500g
• ISBN-13: 9780470820988
• ISBN-10: 0470820985
• Artikelnr.: 11469054

Autorenporträt

William E. Heinecke, CEO The Minor Group, Thailand, founded Minor Holdings in 1967, nearly three decades later it has grown into The Minor Group, spanning more than thirty companies. He was also a two-time past president of the American Chamber of Commerce, Thailand; sat on the Prime Minister's Foreign Investment Advisory Council, and accompanied several official Thailand government missions to America and Europe. Jonathan Marsh has worked as a journalist in the UK, Hong Kong, Bangkok, New York and Sydney. Based in Thailand in 1997, he had a front row seat of the economic crisis that started in Bangkok and swept through Asia. He currently edits a personal investment magazine in Hong Kong. Richard Neville, the Chief Financial Officer for the Minor Food Group, contributed material about "The Pizza Wars" for Chapters 21 and 22.

Inhaltsangabe

Preface. Introduction. Find a Vacuum and Fill it. Do Your Homework. You
Won't be Committed if You're not Having Fun. Work Hard, Play Hard. Work
with Other People's Brains. Set Goals (but go easy on the "Vision" thing).
Trust Your Intuition. Reach for the Sky (at least once). Learn to Sell.
Become a Leader. Recognize a Failure and Move on. Make the Most of Lucky
Breaks. Embrace Change as a Way of Life. Develop Your Contacts. Use Your
Time Wisely. Measure for Measure. Don't Put up with Mediocrity. Chase
Quality, Not Dollars. Act Quickly in a Crisis. After a Fall, Get Back in
the Saddle Quickly. Fight the Good Fight (especially those that you can
win): Pizza Wars - Act I. People Build Brands, Brands do not Build People:
Pizza Wars - Act II. Be Prepared for Anything: The September 11 Rule.
Reinvent Yourself: Onwards and Upwards. Be Content. Chronology.
Bibliography. Index.