Media Promotion & Marketing for Broadcasting, Cable & the Internet (eBook, ePUB)

Redaktion: Eastman, Susan Tyler; Klein, Robert; Ferguson, Douglas A.

• Format: ePub

Produktbeschreibung

Capture and Retain Your Media Audience!

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Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 352
• Erscheinungstermin: 12. November 2012
• Englisch
• ISBN-13: 9781136024818
• Artikelnr.: 38262112

Autorenporträt

Susan Tyler, Eastman Douglas A., Ferguson, Robert A. Klein

Inhaltsangabe

1: Promoting the Media, Scope & Goals 2: Commercial Radio Production 3: Local TV Station Promotion, News, Syndication and Sales 4: Management, Research and Budgeting for Production 5: Designing Promotional Messages 6: Network TV Promotion 7: Cable TV Promotion 8: New Media Promotion 9: Promotion in Public TV and Radio 10: Global Marketing and Promotion of TV. Glossary.

Rezensionen

Providing an inside view of each medium the book examines the different audience research methods, budgets, and scheduling, message, and branding efforts employed to keep people tuning in or logging on. The authors have put together an excellent resource guide for media professionals and students seeking to enter this field.-P.G. Kishel, Cypress College, Choice, Feb 2007