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This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field.
Addresses a gap in the existing CSR literature | Demonstrates the relevance of effective CSR communication for the management of organizations | The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
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This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field.
- Addresses a gap in the existing CSR literature
- Demonstrates the relevance of effective CSR communication for the management of organizations
- The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management
Produktdetails
- Produktdetails
- Verlag: John Wiley & Sons
- Erscheinungstermin: 24. August 2011
- Englisch
- ISBN-13: 9781118078730
- Artikelnr.: 37484889
- Verlag: John Wiley & Sons
- Erscheinungstermin: 24. August 2011
- Englisch
- ISBN-13: 9781118078730
- Artikelnr.: 37484889
Øyvind Ihlen is Professor of Media and Communication at the University of Oslo.
Jennifer Bartlett is Associate Professor of Advertising, Marketing and Public Relations at the Queensland University of Technology.
Steve May is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill.
Jennifer Bartlett is Associate Professor of Advertising, Marketing and Public Relations at the Queensland University of Technology.
Steve May is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill.
About the Editors viii
Notes on Contributors ix
Acknowledgments xxi
Part I Introduction 1
1 Corporate Social Responsibility and Communication 3
Øyvind Ihlen, Jennifer L. Bartlett and Steve May
2 The Paradoxes of Communicating Corporate Social Responsibility 23
Sandra Waddock and Bradley K. Googins
Part II Field Overviews 45
3 Management, Communication, and Corporate Social Responsibility 47
Jennifer L. Bartlett and Bree Devin
4 Public Relations and Corporate Social Responsibility 67
Jennifer L. Bartlett
5 Organizational Communication and Corporate Social Responsibility 87
Steve May
6 Marketing and Corporate Social Responsibility 110
Peggy Simcic Brønn
7 Reputation Management and Corporate Social Responsibility 128
Mark Eisenegger and Mario Schranz
8 Rhetoric and Corporate Social Responsibility 147
Øyvind Ihlen
Part III Corporate Social Responsibility Communication in Action 167
Concepts and Aspects
9 Ethics: Corporate Social Responsibility, Power and Strategic Communication 170
Jacquie L’Etang, Jairo Lugo-Ocando and Zeti Azreen Ahmad
10 Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters 188
Michael J. Palenchar, Tatjana M. Hocke and Robert L. Heath
11 Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability 208
Günter Bentele and Howard Nothhaft
12 Corporate Social Responsibility Communication and Dialogue 231
Urša Golob and Klement Podnar
13 Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility 252
Majia Holmer Nadesan
14 The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication 276
Juliana Raupp
15 Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors 295
Augustine Pang, Angela Mak and Joanne Mui-Hean Lee
Tools and Processes
16 Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change 316
Robert L. Heath and Michael J. Palenchar
17 Communicating Corporate Social Responsibility through Nonfinancial Reports 338
Elise Perrault Crawford and Cynthia Clark Williams
18 Communicating Corporate Social Responsibility through the Internet and Social Media 358
Paul Capriotti
19 Communicating Corporate Social Responsibility through Corporate Image Advertising 379
Alan A. Pomering
20 New Partnerships for a New Generation of Corporate Social Responsibility 399
Melissa J. Bator and Cynthia Stohl
21 Media Relations and Corporate Social Responsibility 423
Craig E. Carroll
22 NGOs as Communicative Actors within Corporate Social Responsibility Efforts 445
Sarah E. Dempsey
23 Communication and Corporate Social Responsibility: A Storytelling Perspective 467
Stefan Wehmeier and Friederike Schultz
Part IV Commentaries and Conclusions 489
24 Interrogating the Communicative Dimensions of Corporate Social Responsibility 491
Lars Thøger Christensen and George Cheney
25 A Provocation: Thinking the “Social” into Corporate Social Responsibility 505
Shirley Leitch and Judy Motion
26 Commentary: The View from Management 516
Güler Aras and David Crowther
27 The View from Organizational Studies: A Discourse-Based Understanding of Corporate Social Responsibility and Communication 534
David Grant and Daniel Nyberg
28 Conclusions and Take Away Points 550
Øyvind Ihlen, Jennifer L. Bartlett and Steve May
Name Index 572
Subject Index 580
Notes on Contributors ix
Acknowledgments xxi
Part I Introduction 1
1 Corporate Social Responsibility and Communication 3
Øyvind Ihlen, Jennifer L. Bartlett and Steve May
2 The Paradoxes of Communicating Corporate Social Responsibility 23
Sandra Waddock and Bradley K. Googins
Part II Field Overviews 45
3 Management, Communication, and Corporate Social Responsibility 47
Jennifer L. Bartlett and Bree Devin
4 Public Relations and Corporate Social Responsibility 67
Jennifer L. Bartlett
5 Organizational Communication and Corporate Social Responsibility 87
Steve May
6 Marketing and Corporate Social Responsibility 110
Peggy Simcic Brønn
7 Reputation Management and Corporate Social Responsibility 128
Mark Eisenegger and Mario Schranz
8 Rhetoric and Corporate Social Responsibility 147
Øyvind Ihlen
Part III Corporate Social Responsibility Communication in Action 167
Concepts and Aspects
9 Ethics: Corporate Social Responsibility, Power and Strategic Communication 170
Jacquie L’Etang, Jairo Lugo-Ocando and Zeti Azreen Ahmad
10 Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters 188
Michael J. Palenchar, Tatjana M. Hocke and Robert L. Heath
11 Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability 208
Günter Bentele and Howard Nothhaft
12 Corporate Social Responsibility Communication and Dialogue 231
Urša Golob and Klement Podnar
13 Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility 252
Majia Holmer Nadesan
14 The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication 276
Juliana Raupp
15 Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors 295
Augustine Pang, Angela Mak and Joanne Mui-Hean Lee
Tools and Processes
16 Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change 316
Robert L. Heath and Michael J. Palenchar
17 Communicating Corporate Social Responsibility through Nonfinancial Reports 338
Elise Perrault Crawford and Cynthia Clark Williams
18 Communicating Corporate Social Responsibility through the Internet and Social Media 358
Paul Capriotti
19 Communicating Corporate Social Responsibility through Corporate Image Advertising 379
Alan A. Pomering
20 New Partnerships for a New Generation of Corporate Social Responsibility 399
Melissa J. Bator and Cynthia Stohl
21 Media Relations and Corporate Social Responsibility 423
Craig E. Carroll
22 NGOs as Communicative Actors within Corporate Social Responsibility Efforts 445
Sarah E. Dempsey
23 Communication and Corporate Social Responsibility: A Storytelling Perspective 467
Stefan Wehmeier and Friederike Schultz
Part IV Commentaries and Conclusions 489
24 Interrogating the Communicative Dimensions of Corporate Social Responsibility 491
Lars Thøger Christensen and George Cheney
25 A Provocation: Thinking the “Social” into Corporate Social Responsibility 505
Shirley Leitch and Judy Motion
26 Commentary: The View from Management 516
Güler Aras and David Crowther
27 The View from Organizational Studies: A Discourse-Based Understanding of Corporate Social Responsibility and Communication 534
David Grant and Daniel Nyberg
28 Conclusions and Take Away Points 550
Øyvind Ihlen, Jennifer L. Bartlett and Steve May
Name Index 572
Subject Index 580
About the Editors viii Notes on Contributors ix Acknowledgments xxi Part I
Introduction 1 1 Corporate Social Responsibility and Communication 3 Øyvind
Ihlen, Jennifer L. Bartlett and Steve May 2 The Paradoxes of Communicating
Corporate Social Responsibility 23 Sandra Waddock and Bradley K. Googins
Part II Field Overviews 45 3 Management, Communication, and Corporate
Social Responsibility 47 Jennifer L. Bartlett and Bree Devin 4 Public
Relations and Corporate Social Responsibility 67 Jennifer L. Bartlett 5
Organizational Communication and Corporate Social Responsibility 87 Steve
May 6 Marketing and Corporate Social Responsibility 110 Peggy Simcic Brønn
7 Reputation Management and Corporate Social Responsibility 128 Mark
Eisenegger and Mario Schranz 8 Rhetoric and Corporate Social Responsibility
147 Øyvind Ihlen Part III Corporate Social Responsibility Communication in
Action 167 Concepts and Aspects 9 Ethics: Corporate Social Responsibility,
Power and Strategic Communication 170 Jacquie L'Etang, Jairo Lugo-Ocando
and Zeti Azreen Ahmad 10 Risk Communication and Corporate Social
Responsibility: The Essence of Sound Management for Risk Bearers,
Generators and Arbiters 188 Michael J. Palenchar, Tatjana M. Hocke and
Robert L. Heath 11 Trust and Credibility as the Basis of Corporate Social
Responsibility: (Mass-) Mediated Construction of Responsibility and
Accountability 208 Günter Bentele and Howard Nothhaft 12 Corporate Social
Responsibility Communication and Dialogue 231 Ursa Golob and Klement Podnar
13 Transparency and Neoliberal Logics of Corporate Economic and Social
Responsibility 252 Majia Holmer Nadesan 14 The Concept of Stakeholders and
its Relevance for Corporate Social Responsibility Communication 276 Juliana
Raupp 15 Significance of Sector-Specific Corporate Social Responsibility
Initiatives: Status and Role in Different Sectors 295 Augustine Pang,
Angela Mak and Joanne Mui-Hean Lee Tools and Processes 16 Corporate
(Social) Responsibility and Issues Management: Motive and Rationale for
Issue Discourse and Organizational Change 316 Robert L. Heath and Michael
J. Palenchar 17 Communicating Corporate Social Responsibility through
Nonfinancial Reports 338 Elise Perrault Crawford and Cynthia Clark Williams
18 Communicating Corporate Social Responsibility through the Internet and
Social Media 358 Paul Capriotti 19 Communicating Corporate Social
Responsibility through Corporate Image Advertising 379 Alan A. Pomering 20
New Partnerships for a New Generation of Corporate Social Responsibility
399 Melissa J. Bator and Cynthia Stohl 21 Media Relations and Corporate
Social Responsibility 423 Craig E. Carroll 22 NGOs as Communicative Actors
within Corporate Social Responsibility Efforts 445 Sarah E. Dempsey 23
Communication and Corporate Social Responsibility: A Storytelling
Perspective 467 Stefan Wehmeier and Friederike Schultz Part IV Commentaries
and Conclusions 489 24 Interrogating the Communicative Dimensions of
Corporate Social Responsibility 491 Lars Thøger Christensen and George
Cheney 25 A Provocation: Thinking the "Social" into Corporate Social
Responsibility 505 Shirley Leitch and Judy Motion 26 Commentary: The View
from Management 516 Güler Aras and David Crowther 27 The View from
Organizational Studies: A Discourse-Based Understanding of Corporate Social
Responsibility and Communication 534 David Grant and Daniel Nyberg 28
Conclusions and Take Away Points 550 Øyvind Ihlen, Jennifer L. Bartlett and
Steve May Name Index 572 Subject Index 580
Introduction 1 1 Corporate Social Responsibility and Communication 3 Øyvind
Ihlen, Jennifer L. Bartlett and Steve May 2 The Paradoxes of Communicating
Corporate Social Responsibility 23 Sandra Waddock and Bradley K. Googins
Part II Field Overviews 45 3 Management, Communication, and Corporate
Social Responsibility 47 Jennifer L. Bartlett and Bree Devin 4 Public
Relations and Corporate Social Responsibility 67 Jennifer L. Bartlett 5
Organizational Communication and Corporate Social Responsibility 87 Steve
May 6 Marketing and Corporate Social Responsibility 110 Peggy Simcic Brønn
7 Reputation Management and Corporate Social Responsibility 128 Mark
Eisenegger and Mario Schranz 8 Rhetoric and Corporate Social Responsibility
147 Øyvind Ihlen Part III Corporate Social Responsibility Communication in
Action 167 Concepts and Aspects 9 Ethics: Corporate Social Responsibility,
Power and Strategic Communication 170 Jacquie L'Etang, Jairo Lugo-Ocando
and Zeti Azreen Ahmad 10 Risk Communication and Corporate Social
Responsibility: The Essence of Sound Management for Risk Bearers,
Generators and Arbiters 188 Michael J. Palenchar, Tatjana M. Hocke and
Robert L. Heath 11 Trust and Credibility as the Basis of Corporate Social
Responsibility: (Mass-) Mediated Construction of Responsibility and
Accountability 208 Günter Bentele and Howard Nothhaft 12 Corporate Social
Responsibility Communication and Dialogue 231 Ursa Golob and Klement Podnar
13 Transparency and Neoliberal Logics of Corporate Economic and Social
Responsibility 252 Majia Holmer Nadesan 14 The Concept of Stakeholders and
its Relevance for Corporate Social Responsibility Communication 276 Juliana
Raupp 15 Significance of Sector-Specific Corporate Social Responsibility
Initiatives: Status and Role in Different Sectors 295 Augustine Pang,
Angela Mak and Joanne Mui-Hean Lee Tools and Processes 16 Corporate
(Social) Responsibility and Issues Management: Motive and Rationale for
Issue Discourse and Organizational Change 316 Robert L. Heath and Michael
J. Palenchar 17 Communicating Corporate Social Responsibility through
Nonfinancial Reports 338 Elise Perrault Crawford and Cynthia Clark Williams
18 Communicating Corporate Social Responsibility through the Internet and
Social Media 358 Paul Capriotti 19 Communicating Corporate Social
Responsibility through Corporate Image Advertising 379 Alan A. Pomering 20
New Partnerships for a New Generation of Corporate Social Responsibility
399 Melissa J. Bator and Cynthia Stohl 21 Media Relations and Corporate
Social Responsibility 423 Craig E. Carroll 22 NGOs as Communicative Actors
within Corporate Social Responsibility Efforts 445 Sarah E. Dempsey 23
Communication and Corporate Social Responsibility: A Storytelling
Perspective 467 Stefan Wehmeier and Friederike Schultz Part IV Commentaries
and Conclusions 489 24 Interrogating the Communicative Dimensions of
Corporate Social Responsibility 491 Lars Thøger Christensen and George
Cheney 25 A Provocation: Thinking the "Social" into Corporate Social
Responsibility 505 Shirley Leitch and Judy Motion 26 Commentary: The View
from Management 516 Güler Aras and David Crowther 27 The View from
Organizational Studies: A Discourse-Based Understanding of Corporate Social
Responsibility and Communication 534 David Grant and Daniel Nyberg 28
Conclusions and Take Away Points 550 Øyvind Ihlen, Jennifer L. Bartlett and
Steve May Name Index 572 Subject Index 580
About the Editors viii
Notes on Contributors ix
Acknowledgments xxi
Part I Introduction 1
1 Corporate Social Responsibility and Communication 3
Øyvind Ihlen, Jennifer L. Bartlett and Steve May
2 The Paradoxes of Communicating Corporate Social Responsibility 23
Sandra Waddock and Bradley K. Googins
Part II Field Overviews 45
3 Management, Communication, and Corporate Social Responsibility 47
Jennifer L. Bartlett and Bree Devin
4 Public Relations and Corporate Social Responsibility 67
Jennifer L. Bartlett
5 Organizational Communication and Corporate Social Responsibility 87
Steve May
6 Marketing and Corporate Social Responsibility 110
Peggy Simcic Brønn
7 Reputation Management and Corporate Social Responsibility 128
Mark Eisenegger and Mario Schranz
8 Rhetoric and Corporate Social Responsibility 147
Øyvind Ihlen
Part III Corporate Social Responsibility Communication in Action 167
Concepts and Aspects
9 Ethics: Corporate Social Responsibility, Power and Strategic Communication 170
Jacquie L’Etang, Jairo Lugo-Ocando and Zeti Azreen Ahmad
10 Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters 188
Michael J. Palenchar, Tatjana M. Hocke and Robert L. Heath
11 Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability 208
Günter Bentele and Howard Nothhaft
12 Corporate Social Responsibility Communication and Dialogue 231
Urša Golob and Klement Podnar
13 Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility 252
Majia Holmer Nadesan
14 The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication 276
Juliana Raupp
15 Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors 295
Augustine Pang, Angela Mak and Joanne Mui-Hean Lee
Tools and Processes
16 Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change 316
Robert L. Heath and Michael J. Palenchar
17 Communicating Corporate Social Responsibility through Nonfinancial Reports 338
Elise Perrault Crawford and Cynthia Clark Williams
18 Communicating Corporate Social Responsibility through the Internet and Social Media 358
Paul Capriotti
19 Communicating Corporate Social Responsibility through Corporate Image Advertising 379
Alan A. Pomering
20 New Partnerships for a New Generation of Corporate Social Responsibility 399
Melissa J. Bator and Cynthia Stohl
21 Media Relations and Corporate Social Responsibility 423
Craig E. Carroll
22 NGOs as Communicative Actors within Corporate Social Responsibility Efforts 445
Sarah E. Dempsey
23 Communication and Corporate Social Responsibility: A Storytelling Perspective 467
Stefan Wehmeier and Friederike Schultz
Part IV Commentaries and Conclusions 489
24 Interrogating the Communicative Dimensions of Corporate Social Responsibility 491
Lars Thøger Christensen and George Cheney
25 A Provocation: Thinking the “Social” into Corporate Social Responsibility 505
Shirley Leitch and Judy Motion
26 Commentary: The View from Management 516
Güler Aras and David Crowther
27 The View from Organizational Studies: A Discourse-Based Understanding of Corporate Social Responsibility and Communication 534
David Grant and Daniel Nyberg
28 Conclusions and Take Away Points 550
Øyvind Ihlen, Jennifer L. Bartlett and Steve May
Name Index 572
Subject Index 580
Notes on Contributors ix
Acknowledgments xxi
Part I Introduction 1
1 Corporate Social Responsibility and Communication 3
Øyvind Ihlen, Jennifer L. Bartlett and Steve May
2 The Paradoxes of Communicating Corporate Social Responsibility 23
Sandra Waddock and Bradley K. Googins
Part II Field Overviews 45
3 Management, Communication, and Corporate Social Responsibility 47
Jennifer L. Bartlett and Bree Devin
4 Public Relations and Corporate Social Responsibility 67
Jennifer L. Bartlett
5 Organizational Communication and Corporate Social Responsibility 87
Steve May
6 Marketing and Corporate Social Responsibility 110
Peggy Simcic Brønn
7 Reputation Management and Corporate Social Responsibility 128
Mark Eisenegger and Mario Schranz
8 Rhetoric and Corporate Social Responsibility 147
Øyvind Ihlen
Part III Corporate Social Responsibility Communication in Action 167
Concepts and Aspects
9 Ethics: Corporate Social Responsibility, Power and Strategic Communication 170
Jacquie L’Etang, Jairo Lugo-Ocando and Zeti Azreen Ahmad
10 Risk Communication and Corporate Social Responsibility: The Essence of Sound Management for Risk Bearers, Generators and Arbiters 188
Michael J. Palenchar, Tatjana M. Hocke and Robert L. Heath
11 Trust and Credibility as the Basis of Corporate Social Responsibility: (Mass-) Mediated Construction of Responsibility and Accountability 208
Günter Bentele and Howard Nothhaft
12 Corporate Social Responsibility Communication and Dialogue 231
Urša Golob and Klement Podnar
13 Transparency and Neoliberal Logics of Corporate Economic and Social Responsibility 252
Majia Holmer Nadesan
14 The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication 276
Juliana Raupp
15 Significance of Sector-Specific Corporate Social Responsibility Initiatives: Status and Role in Different Sectors 295
Augustine Pang, Angela Mak and Joanne Mui-Hean Lee
Tools and Processes
16 Corporate (Social) Responsibility and Issues Management: Motive and Rationale for Issue Discourse and Organizational Change 316
Robert L. Heath and Michael J. Palenchar
17 Communicating Corporate Social Responsibility through Nonfinancial Reports 338
Elise Perrault Crawford and Cynthia Clark Williams
18 Communicating Corporate Social Responsibility through the Internet and Social Media 358
Paul Capriotti
19 Communicating Corporate Social Responsibility through Corporate Image Advertising 379
Alan A. Pomering
20 New Partnerships for a New Generation of Corporate Social Responsibility 399
Melissa J. Bator and Cynthia Stohl
21 Media Relations and Corporate Social Responsibility 423
Craig E. Carroll
22 NGOs as Communicative Actors within Corporate Social Responsibility Efforts 445
Sarah E. Dempsey
23 Communication and Corporate Social Responsibility: A Storytelling Perspective 467
Stefan Wehmeier and Friederike Schultz
Part IV Commentaries and Conclusions 489
24 Interrogating the Communicative Dimensions of Corporate Social Responsibility 491
Lars Thøger Christensen and George Cheney
25 A Provocation: Thinking the “Social” into Corporate Social Responsibility 505
Shirley Leitch and Judy Motion
26 Commentary: The View from Management 516
Güler Aras and David Crowther
27 The View from Organizational Studies: A Discourse-Based Understanding of Corporate Social Responsibility and Communication 534
David Grant and Daniel Nyberg
28 Conclusions and Take Away Points 550
Øyvind Ihlen, Jennifer L. Bartlett and Steve May
Name Index 572
Subject Index 580
About the Editors viii Notes on Contributors ix Acknowledgments xxi Part I
Introduction 1 1 Corporate Social Responsibility and Communication 3 Øyvind
Ihlen, Jennifer L. Bartlett and Steve May 2 The Paradoxes of Communicating
Corporate Social Responsibility 23 Sandra Waddock and Bradley K. Googins
Part II Field Overviews 45 3 Management, Communication, and Corporate
Social Responsibility 47 Jennifer L. Bartlett and Bree Devin 4 Public
Relations and Corporate Social Responsibility 67 Jennifer L. Bartlett 5
Organizational Communication and Corporate Social Responsibility 87 Steve
May 6 Marketing and Corporate Social Responsibility 110 Peggy Simcic Brønn
7 Reputation Management and Corporate Social Responsibility 128 Mark
Eisenegger and Mario Schranz 8 Rhetoric and Corporate Social Responsibility
147 Øyvind Ihlen Part III Corporate Social Responsibility Communication in
Action 167 Concepts and Aspects 9 Ethics: Corporate Social Responsibility,
Power and Strategic Communication 170 Jacquie L'Etang, Jairo Lugo-Ocando
and Zeti Azreen Ahmad 10 Risk Communication and Corporate Social
Responsibility: The Essence of Sound Management for Risk Bearers,
Generators and Arbiters 188 Michael J. Palenchar, Tatjana M. Hocke and
Robert L. Heath 11 Trust and Credibility as the Basis of Corporate Social
Responsibility: (Mass-) Mediated Construction of Responsibility and
Accountability 208 Günter Bentele and Howard Nothhaft 12 Corporate Social
Responsibility Communication and Dialogue 231 Ursa Golob and Klement Podnar
13 Transparency and Neoliberal Logics of Corporate Economic and Social
Responsibility 252 Majia Holmer Nadesan 14 The Concept of Stakeholders and
its Relevance for Corporate Social Responsibility Communication 276 Juliana
Raupp 15 Significance of Sector-Specific Corporate Social Responsibility
Initiatives: Status and Role in Different Sectors 295 Augustine Pang,
Angela Mak and Joanne Mui-Hean Lee Tools and Processes 16 Corporate
(Social) Responsibility and Issues Management: Motive and Rationale for
Issue Discourse and Organizational Change 316 Robert L. Heath and Michael
J. Palenchar 17 Communicating Corporate Social Responsibility through
Nonfinancial Reports 338 Elise Perrault Crawford and Cynthia Clark Williams
18 Communicating Corporate Social Responsibility through the Internet and
Social Media 358 Paul Capriotti 19 Communicating Corporate Social
Responsibility through Corporate Image Advertising 379 Alan A. Pomering 20
New Partnerships for a New Generation of Corporate Social Responsibility
399 Melissa J. Bator and Cynthia Stohl 21 Media Relations and Corporate
Social Responsibility 423 Craig E. Carroll 22 NGOs as Communicative Actors
within Corporate Social Responsibility Efforts 445 Sarah E. Dempsey 23
Communication and Corporate Social Responsibility: A Storytelling
Perspective 467 Stefan Wehmeier and Friederike Schultz Part IV Commentaries
and Conclusions 489 24 Interrogating the Communicative Dimensions of
Corporate Social Responsibility 491 Lars Thøger Christensen and George
Cheney 25 A Provocation: Thinking the "Social" into Corporate Social
Responsibility 505 Shirley Leitch and Judy Motion 26 Commentary: The View
from Management 516 Güler Aras and David Crowther 27 The View from
Organizational Studies: A Discourse-Based Understanding of Corporate Social
Responsibility and Communication 534 David Grant and Daniel Nyberg 28
Conclusions and Take Away Points 550 Øyvind Ihlen, Jennifer L. Bartlett and
Steve May Name Index 572 Subject Index 580
Introduction 1 1 Corporate Social Responsibility and Communication 3 Øyvind
Ihlen, Jennifer L. Bartlett and Steve May 2 The Paradoxes of Communicating
Corporate Social Responsibility 23 Sandra Waddock and Bradley K. Googins
Part II Field Overviews 45 3 Management, Communication, and Corporate
Social Responsibility 47 Jennifer L. Bartlett and Bree Devin 4 Public
Relations and Corporate Social Responsibility 67 Jennifer L. Bartlett 5
Organizational Communication and Corporate Social Responsibility 87 Steve
May 6 Marketing and Corporate Social Responsibility 110 Peggy Simcic Brønn
7 Reputation Management and Corporate Social Responsibility 128 Mark
Eisenegger and Mario Schranz 8 Rhetoric and Corporate Social Responsibility
147 Øyvind Ihlen Part III Corporate Social Responsibility Communication in
Action 167 Concepts and Aspects 9 Ethics: Corporate Social Responsibility,
Power and Strategic Communication 170 Jacquie L'Etang, Jairo Lugo-Ocando
and Zeti Azreen Ahmad 10 Risk Communication and Corporate Social
Responsibility: The Essence of Sound Management for Risk Bearers,
Generators and Arbiters 188 Michael J. Palenchar, Tatjana M. Hocke and
Robert L. Heath 11 Trust and Credibility as the Basis of Corporate Social
Responsibility: (Mass-) Mediated Construction of Responsibility and
Accountability 208 Günter Bentele and Howard Nothhaft 12 Corporate Social
Responsibility Communication and Dialogue 231 Ursa Golob and Klement Podnar
13 Transparency and Neoliberal Logics of Corporate Economic and Social
Responsibility 252 Majia Holmer Nadesan 14 The Concept of Stakeholders and
its Relevance for Corporate Social Responsibility Communication 276 Juliana
Raupp 15 Significance of Sector-Specific Corporate Social Responsibility
Initiatives: Status and Role in Different Sectors 295 Augustine Pang,
Angela Mak and Joanne Mui-Hean Lee Tools and Processes 16 Corporate
(Social) Responsibility and Issues Management: Motive and Rationale for
Issue Discourse and Organizational Change 316 Robert L. Heath and Michael
J. Palenchar 17 Communicating Corporate Social Responsibility through
Nonfinancial Reports 338 Elise Perrault Crawford and Cynthia Clark Williams
18 Communicating Corporate Social Responsibility through the Internet and
Social Media 358 Paul Capriotti 19 Communicating Corporate Social
Responsibility through Corporate Image Advertising 379 Alan A. Pomering 20
New Partnerships for a New Generation of Corporate Social Responsibility
399 Melissa J. Bator and Cynthia Stohl 21 Media Relations and Corporate
Social Responsibility 423 Craig E. Carroll 22 NGOs as Communicative Actors
within Corporate Social Responsibility Efforts 445 Sarah E. Dempsey 23
Communication and Corporate Social Responsibility: A Storytelling
Perspective 467 Stefan Wehmeier and Friederike Schultz Part IV Commentaries
and Conclusions 489 24 Interrogating the Communicative Dimensions of
Corporate Social Responsibility 491 Lars Thøger Christensen and George
Cheney 25 A Provocation: Thinking the "Social" into Corporate Social
Responsibility 505 Shirley Leitch and Judy Motion 26 Commentary: The View
from Management 516 Güler Aras and David Crowther 27 The View from
Organizational Studies: A Discourse-Based Understanding of Corporate Social
Responsibility and Communication 534 David Grant and Daniel Nyberg 28
Conclusions and Take Away Points 550 Øyvind Ihlen, Jennifer L. Bartlett and
Steve May Name Index 572 Subject Index 580
"If the publication of a handbook represents both the crystallization of research into a movement or field as well as serving as a platform for future studies, then this handsome and thorough title certainly serves both purposes well."-Communication Director magazine
"An impressive, accessible volume that includes writing by a significant group of international scholars and practitioners, this handbook will prove instructive to CSR practitioners and students alike."
-Ethical Corporation magazine
"An impressive, accessible volume that includes writing by a significant group of international scholars and practitioners, this handbook will prove instructive to CSR practitioners and students alike."
-Ethical Corporation magazine