The Handbook of Communication and Corporate Social Responsibility (eBook, ePUB)

Redaktion: Ihlen, Øyvind; May, Steve; Bartlett, Jennifer

• Format: ePub

Produktbeschreibung

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. * Addresses a gap in the existing CSR literature * Demonstrates the relevance of effective CSR communication for the management of organizations * The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 560
• Erscheinungstermin: 24. August 2011
• Englisch
• ISBN-13: 9781118078730
• Artikelnr.: 37484889

Autorenporträt

Øyvind Ihlen is Associate Professor of Journalism at the University of Oslo and Professor of Communication and Management at Hedmark University College. His publications include Public Relations and Social Theory: Key Figures and Ideas (ed. with B. van Ruler & M. Fredriksson, 2009). Jennifer Bartlett is Senior Lecturer at the School of Advertising, Marketing and Public Relations, Queensland University of Technology. She has published widely on corporate social responsibility and legitimacy. Steve May is Associate Professor of Communication Studies at the University of North Carolina at Chapel Hill. His books include The Debate Over Corporate Social Responsibility (ed. with G. Cheney & J. Roper, 2007) and The Handbook of Communication Ethics (ed. with G. Cheney & D. Munshi, 2010).

Inhaltsangabe

Notes on Contributors Acknowledgments Part I: Introduction Part II: Field
Overviews Part III: Corporate Social Responsibility Communication in Action
Concepts and Actions Tools and Processes Part IV: Commentaries and
Conclusions

Rezensionen

"Summing Up: Recommended. Research and faculty collections." (Choice, 1 March 2012)

"If the publication of a handbook represents both the crystallization of research into a movement or field as well as serving as a platform for future studies, then this handsome and thorough title certainly serves both purposes well." (Communication Director, 1 December 2011)

"An impressive, accessible volume that includes writing by a significant group of international scholars and practitioners, this handbook will prove instructive to CSR practitioners and students alike." (Ethical Corporation Magazine, 1 July 2011)