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Global Strategy in the Service Industries (eBook, PDF) - Glowik, Mario
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This textbook explores the strategy of new global businesses in the international service sector. Original case studies from a range of sectors such as healthcare and e-commerce, including Facebook and Google, provide practical insights into thriving with global business strategies. Written by a leading expert in the field, this text will be an interesting read for all scholars and students wishing to view the strategic relationship from a service industries focal point.

Produktbeschreibung
This textbook explores the strategy of new global businesses in the international service sector. Original case studies from a range of sectors such as healthcare and e-commerce, including Facebook and Google, provide practical insights into thriving with global business strategies. Written by a leading expert in the field, this text will be an interesting read for all scholars and students wishing to view the strategic relationship from a service industries focal point.

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Autorenporträt
Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law, Germany. His research centers on issues related to internationalization and innovation processes, with a particular focus on global industry networks and its relevant actors.