Mario Glowik

Global Strategy in the Service Industries

Dynamics, Analysis, Growth

• Broschiertes Buch

Produktbeschreibung

This textbook explores the strategy of new global businesses in the international service sector. Original case studies from a range of sectors such as healthcare and e-commerce, including Facebook and Google, provide practical insights into thriving with global business strategies. Written by a leading expert in the field, this text will be an interesting read for all scholars and students wishing to view the strategic relationship from a service industries focal point.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 194
• Erscheinungstermin: 2. Mai 2017
• Englisch
• Abmessung: 246mm x 174mm x 11mm
• Gewicht: 358g
• ISBN-13: 9781138927933
• ISBN-10: 1138927937
• Artikelnr.: 47721679

Autorenporträt

Mario Glowik is Professor of International Strategic Management at the Berlin School of Economics and Law, Germany. His research centers on issues related to internationalization and innovation processes, with a particular focus on global industry networks and its relevant actors.

Inhaltsangabe

1. Global Business Dynamics
2. Environmental Analysis
3. Strategy Building
4. Case Studies
4.1 Alibaba Group: A successful Chinese and international digital business
giant?
4.2 Corporate Social Responsibility (CSR) taking the case of Facebook
4.3 Environmental analysis for Russia in light of economic sanctions
4.4 Healthcare Industry in Japan
4.5 Alphabet: Gaining market dominance through external knowledge resources
4.6 Philips: Diversification strategy in practice
4.7 Starbucks: You may think it is franchising only but it is not
4.8 Fresenius: Concentration strategies in health care business
4.9 Boehringer Ingelheim: License driven market entry