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  • Gebundenes Buch

Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.

Produktbeschreibung
Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.
Autorenporträt
Nancy Harhut is Co-Founder and Chief Creative Officer at HBT Marketing, a consultancy which specializes in applying human behavior techniques in marketing and whose clients include H&R Block, AARP and Transamerica. Based in Boston, Massachusetts, she previously held senior creative management positions with agencies within the IPG and Publicis networks, where she worked with clients including Dell, Bank of America and AT&T. A regular international conference keynoter, she has been recognized as an Online Marketing Institute Top 40 Digital Strategist and Ad Club Top 100 Creative Influencer.
Rezensionen
"Marketing professionals can benefit greatly from this book. Its engaging style and numerous research-based takeaways make it a standout in the field." Robert Cialdini, Author of Influence and Pre-Suasion