Chapter 01: Emotional and rational elements in decision making; Chapter 02: Conveying customer benefits through loss aversion and the endowment effect; Chapter 03: Achieving urgency and exclusivity through the scarcity principle; Chapter 04: The reciprocity principle and the marketing value of give to get; Chapter 05: Social proof Harnessing the power of people like us, and the people we like; Chapter 06: Storytelling Increasing consumer involvement and engagement; Chapter 07: Autonomy bias Harnessing the human need for control; Chapter 08: Encouraging sales and loyalty through the consistency principle and the Zeigarnik effect; Chapter 09: Information gap theory Prompting consumers to take action through curiosity and the need to know; Chapter 10: Tapping into the authority principle to stand out and prompt responses; Chapter 11: Choice architecture and status quo bias How to use inertia to get things moving; Chapter 12: Labeling and framing Making people see things your way; Chapter 13: Increasing action through automatic compliance triggers and reasons; Chapter 14: Maximizing the impact of your marketing copy and language; Chapter 15: Increasing desirability though triggering availability bias; Chapter 16: Creating stand out marketing communications through context, rewards and unpredictability; Chapter 17: Temporal discounting and temporal landmarks The effects of time on behavior
Chapter - 01: Emotional and rational elements in decision making;
Chapter - 02: Conveying customer benefits through loss aversion and the endowment effect;
Chapter - 03: Achieving urgency and exclusivity through the scarcity principle;
Chapter - 04: The reciprocity principle and the marketing value of give to get;
Chapter - 05: Social proof - Harnessing the power of people like us, and the people we like;
Chapter - 06: Storytelling - Increasing consumer involvement and engagement;
Chapter - 07: Autonomy bias - Harnessing the human need for control;
Chapter - 08: Encouraging sales and loyalty through the consistency principle and the Zeigarnik effect;
Chapter - 09: Information gap theory - Prompting consumers to take action through curiosity and the need to know;
Chapter - 10: Tapping into the authority principle to stand out and prompt responses;
Chapter - 11: Choice architecture and status quo bias - How to use inertia to get things moving;
Chapter - 12: Labeling and framing - Making people see things your way;
Chapter - 13: Increasing action through automatic compliance triggers and reasons;
Chapter - 14: Maximizing the impact of your marketing copy and language;
Chapter - 15: Increasing desirability though triggering availability bias;
Chapter - 16: Creating stand out marketing communications through context, rewards and unpredictability;
Chapter - 17: Temporal discounting and temporal landmarks - The effects of time on behavior
Chapter 01: Emotional and rational elements in decision making; Chapter 02: Conveying customer benefits through loss aversion and the endowment effect; Chapter 03: Achieving urgency and exclusivity through the scarcity principle; Chapter 04: The reciprocity principle and the marketing value of give to get; Chapter 05: Social proof Harnessing the power of people like us, and the people we like; Chapter 06: Storytelling Increasing consumer involvement and engagement; Chapter 07: Autonomy bias Harnessing the human need for control; Chapter 08: Encouraging sales and loyalty through the consistency principle and the Zeigarnik effect; Chapter 09: Information gap theory Prompting consumers to take action through curiosity and the need to know; Chapter 10: Tapping into the authority principle to stand out and prompt responses; Chapter 11: Choice architecture and status quo bias How to use inertia to get things moving; Chapter 12: Labeling and framing Making people see things your way; Chapter 13: Increasing action through automatic compliance triggers and reasons; Chapter 14: Maximizing the impact of your marketing copy and language; Chapter 15: Increasing desirability though triggering availability bias; Chapter 16: Creating stand out marketing communications through context, rewards and unpredictability; Chapter 17: Temporal discounting and temporal landmarks The effects of time on behavior
Chapter - 01: Emotional and rational elements in decision making;
Chapter - 02: Conveying customer benefits through loss aversion and the endowment effect;
Chapter - 03: Achieving urgency and exclusivity through the scarcity principle;
Chapter - 04: The reciprocity principle and the marketing value of give to get;
Chapter - 05: Social proof - Harnessing the power of people like us, and the people we like;
Chapter - 06: Storytelling - Increasing consumer involvement and engagement;
Chapter - 07: Autonomy bias - Harnessing the human need for control;
Chapter - 08: Encouraging sales and loyalty through the consistency principle and the Zeigarnik effect;
Chapter - 09: Information gap theory - Prompting consumers to take action through curiosity and the need to know;
Chapter - 10: Tapping into the authority principle to stand out and prompt responses;
Chapter - 11: Choice architecture and status quo bias - How to use inertia to get things moving;
Chapter - 12: Labeling and framing - Making people see things your way;
Chapter - 13: Increasing action through automatic compliance triggers and reasons;
Chapter - 14: Maximizing the impact of your marketing copy and language;
Chapter - 15: Increasing desirability though triggering availability bias;
Chapter - 16: Creating stand out marketing communications through context, rewards and unpredictability;
Chapter - 17: Temporal discounting and temporal landmarks - The effects of time on behavior
Rezensionen
"Marketing professionals can benefit greatly from this book. Its engaging style and numerous research-based takeaways make it a standout in the field." Robert Cialdini, Author of Influence and Pre-Suasion
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