Now in paperback-the Wall Street Journal bestseller that reveals the secrets behind Steve Job's legendary presentations, with a new introduction about his legacy.
Now in paperback-the Wall Street Journal bestseller that reveals the secrets behind Steve Job's legendary presentations, with a new introduction about his legacy.
Carmine Gallo is the award-winning author of the international bestsellers The Innovation Secrets of Steve Jobs, The Apple Experience, and Talk Like TED, among others. His books have been translated into over a dozen languages.
Inhaltsangabe
Acknowledgments v Preface vii Introduction: How to Be Insanely Great in Front of Any Audience xi Act 1: Create The Story 1 Scene1: Plan in Analog 3 Scene 2: Answer the One Question That Matters Most 15 Scene 3: Develop a Messianic Sense of Purpose 27 Scene 4: Create Twitter-Like Headlines 39 Scene 5: Draw a Road Map 49 Scene 6: Introduce the Antagonist 63 Scene 7: Reveal the Conquering Hero 75 Intermission 1: Obey the Ten-Minute Rule 83 Act 2: Deliver the Experience 85 Scene 8: Channel Their Inner Zen 87 Scene 9: Dress Up Your Numbers 105 Scene 10: Use "Amazingly Zippy" Words 113 Scene 11: Share the Stage 127 Scene 12: Stage Your Presentation with Props 137 Scene 13: Reveal a "Holy Shit" Moment 151 Intermission 2: Schiller Learns from the Best 161 Act 3: Refine and Rehearse 165 Scene 14: Master Stage Presence 167 Scene 15: Make it Look Effortless 179 Scene 16: Wear the Appropriate Costume 195 Scene 17: Toss the Script 199 Scene 18: Have Fun 207 Encore: One More Thing 215 Postscript: Steve Jobs by the Book 219 Notes 235 Index 247
Acknowledgments v Preface vii Introduction: How to Be Insanely Great in Front of Any Audience xi Act 1: Create The Story 1 Scene1: Plan in Analog 3 Scene 2: Answer the One Question That Matters Most 15 Scene 3: Develop a Messianic Sense of Purpose 27 Scene 4: Create Twitter-Like Headlines 39 Scene 5: Draw a Road Map 49 Scene 6: Introduce the Antagonist 63 Scene 7: Reveal the Conquering Hero 75 Intermission 1: Obey the Ten-Minute Rule 83 Act 2: Deliver the Experience 85 Scene 8: Channel Their Inner Zen 87 Scene 9: Dress Up Your Numbers 105 Scene 10: Use "Amazingly Zippy" Words 113 Scene 11: Share the Stage 127 Scene 12: Stage Your Presentation with Props 137 Scene 13: Reveal a "Holy Shit" Moment 151 Intermission 2: Schiller Learns from the Best 161 Act 3: Refine and Rehearse 165 Scene 14: Master Stage Presence 167 Scene 15: Make it Look Effortless 179 Scene 16: Wear the Appropriate Costume 195 Scene 17: Toss the Script 199 Scene 18: Have Fun 207 Encore: One More Thing 215 Postscript: Steve Jobs by the Book 219 Notes 235 Index 247
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