Carmine GalloThe Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
Sprecher: Gallo, Carmine
Carmine Gallo is the author of seven books, including the Wall Street Journal bestseller The Presentation Secrets of Steve Jobs and the award-winning The Innovation Secrets of Steve Jobs. He is also the author of the bestseller Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds. He is a popular Forbes.com columnist, keynote speaker, and communications coach whose techniques have been implemented by Fortune 100 companies. His clients include Intel, Coca-Cola, Chevron, SanDisk, and Pfizer. He lives in Pleasanton, California, with his wife and two daughters. www.carminegallo.com
Acknowledgments v
Preface vii
Introduction: How to Be Insanely Great in Front of Any Audience xi
Act 1: Create The Story 1
Scene1: Plan in Analog 3
Scene 2: Answer the One Question That Matters Most 15
Scene 3: Develop a Messianic Sense of Purpose 27
Scene 4: Create Twitter-Like Headlines 39
Scene 5: Draw a Road Map 49
Scene 6: Introduce the Antagonist 63
Scene 7: Reveal the Conquering Hero 75
Intermission 1: Obey the Ten-Minute Rule 83
Act 2: Deliver the Experience 85
Scene 8: Channel Their Inner Zen 87
Scene 9: Dress Up Your Numbers 105
Scene 10: Use "Amazingly Zippy" Words 113
Scene 11: Share the Stage 127
Scene 12: Stage Your Presentation with Props 137
Scene 13: Reveal a "Holy Shit" Moment 151
Intermission 2: Schiller Learns from the Best 161
Act 3: Refine and Rehearse 165
Scene 14: Master Stage Presence 167
Scene 15: Make it Look Effortless 179
Scene 16: Wear the Appropriate Costume 195
Scene 17: Toss the Script 199
Scene 18: Have Fun 207
Encore: One More Thing 215
Postscript: Steve Jobs by the Book 219
Notes 235
Index 247
