From his commitment to Christ at age eight to adulthood, Robert faced various challenges contributing to the loss of his God-given identity. The cross, the power of the Holy Spirit, God's Word, and his wife's prayers led to his breakthrough and restoration. While a young adult pastor, Robert prepared a seven-week series called "Relocating God's Version of Me." Its success led to its evolvement into a book benefiting people everywhere. Robert has a bachelor's in biblical studies from Northpoint Bible College (formerly Zion Bible College) and a master of arts in education from St. John's University. He has been a teacher for over seventeen years. He and his wife currently serve as ministers at Living Hope International Church in Rhode Island.
List of illustrations
List of figures
List of tables
Foreword
Preface
Part I. Marketing and Competitors: Introduction: Rowntree and marketing
1. Marketing history and competitive rivalry
Part II. Following the Market Leader, 1862-1930: 2. The partnership, 1862-1897
3. Product development: the practice of 'trial and error', 1897-1930
4. Marketing and sales: a company of tradition, 1897-1914
5. Marketing and sales: a war economy, 1914-1921
6. Marketing and sales: the failed initiatives, 1921-1930
Part III. Reorganisation and Systematic Marketing, 1897-1939: 7. Management and organisation, 1897-1930
8. Labour, industrial welfare and scientific management, 1897-1930
9. A strategic change of course, 1931-1939
Part IV. Controls, Mass Consumption and Marketing, 1939-1969: 10. War and rationing, 1939-1952
11. Industrial relations and management, 1952-1969
12. Rapid growth, 1952-1966
13. Markets and the merger strategy, 1956-1969
Part V. Growth of a Multinational, 1897-1969: 14. Multinationals, exports and raw materials, 1897-1969
15. Canada and the United States, 1920-1969
16. South Africa, Australia and Europe, 1925-1969
Epilogue: marketing, Rowntree and the confectionery industry, 1862-1988
Appendices
Notes
Bibliography
Index.
