Fabian Sommerrock, Martin C. Wittig, Philip Beil

Broschiertes Buch

Rethinking Luxury

How to Market Exclusive Products and Services in an Ever-Changing Environment

Beschreibung

This essential book paints a roadmap for the future of marketing to the rich and super-wealthy.

Autor

Dr Martin C. Wittig is a CEO coach and professional board member. He lives in Silvaplana, Switzerland. From 2010 to 2013 Dr. Wittig was Global Managing Partner and Chief Executive Officer at Roland Berger Strategy Consultants. He is a visiting lecturer at the University of St. Gallen, teaching masters students in the field of luxury industries. He was elected to the university's International and Alumni Advisory Board.

Produktdetails

• Verlag: LID Publishing
• 2 ed
• Seitenzahl: 264
• Erscheinungstermin: 15. Februar 2017
• Englisch
• Abmessung: 233mm x 154mm x 25mm
• Gewicht: 598g
• ISBN-13: 9781910649978
• ISBN-10: 191064997X
• Artikelnr.: 45578073