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Produktdetails
  • Verlag: SIMON & SCHUSTER
  • Seitenzahl: 432
  • Erscheinungstermin: 5. Juni 2018
  • Englisch
  • Abmessung: 214mm x 141mm x 28mm
  • Gewicht: 351g
  • ISBN-13: 9781501109805
  • ISBN-10: 1501109804
  • Artikelnr.: 50020775
Autorenporträt
Cialdini, Robert
Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini's books ethically and effectively.
Inhaltsangabe
*
o 11: Unity 1: Being Together
o 12: Unity 2: Acting Together
o 13: Ethical Use: A Pre-Pre-Suasive Consideration
o 14: Post-Suasion: Aftereffects
* iii: References
* iv: Notes
* v: Index
* i: Acknowledgments
* ii: Author's Note
* Part 1: PRE-SUASION: THE FRONTLOADING OF ATTENTION
*
o 1: PRE-SUASION: An Introduction
o 2: Privileged Moments
o 3: The Importance of Attention . . . Is Importance
o 4: What's Focal Is Casual
o 5: Commanders of Attention 1: The Attractors
o 6: Commanders of Attention 2: The Magnetizers
* Part 2: PROCESSES: THE ROLE OF ASSOCIATION
*
o 7: The Primacy of Associations: I Link, Therefore I Think
o 8: Persuasive Georgraphies: All The Right Places, All the Right Traces
o 9: The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives
* Part 3: BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION
*
o 10: Six Main Roads to Change: Broad Boulevards as Smart Shortcuts
Rezensionen
"The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I'll be recommending it for years and years."-Amy Cuddy, Associate Professor of Business Administration at Harvard Business School, and author of Presence