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Pitch Yourself is a fundamental re-think and re-build of the inherently flawed traditional functional and chronological CV. This revolution in the way we sell ourselves in CV and at interview is based on the Elevator Pitch concept and has now been endorsed and recommended by over 40 of the world's leading business schools and universities, from Kellogg to Columbia in the US, from Insead to London Business School in Europe and from Otago to Sydney in Asia-Pacific.
The Elevator Pitch prioritises who you are and how you work, the qualities that you are employed for, rather than what you did and where you worked, your past, which is the emphasis of a traditional CV. The Elevator Pitch shifts the focus from your perspective to the employers perspective and from the past to the future.
It's a way of presenting yourself that makes more sense to the employer, and allows you to sell yourself more effectively. It's a way of writing a CV and preparing for interview that will vastly increase your chances of getting the job.
Employers now are focused very much on competencies as a way of deciding who to employ. This is the book that shows you have to bring your competencies to the forefront. In a time when there are far more graduates than top class graduate jobs, standing out from the crowd is vital. This is the book to show you how.
The second edition incorporates feedback from the authors' global seminar and lecture program, meetings with careers advisors at these institutions as well as helping hundreds of people create their job winning CVs.
Product Description
The most effective CV youll ever write.
The best interview youll ever give.
This revolution in the way we sell ourselves in CV and at interview is based on the Elevator Pitch concept and has now been endorsed and recommended by over 40 of the world's leading business schools and universities, from Kellogg to Columbia in the US, from Insead to London Business School in Europe and from Otago to Sydney in Asia-Pacific.
The Elevator Pitch prioritises who you are and how you work, the qualities that you are employed for, rather than what you did and where you worked, your past, which is the emphasis of a traditional CV. The Elevator Pitch shifts the focus from your perspective to the employers perspective and from the past to the future.
It's a way of presenting yourself that makes more sense to the employer, and allows you to sell yourself more effectively. It's a way of writing a CV and preparing for interview that will vastly increase your chances of getting the job.
Employers now are focused very much on competencies as a way of deciding who to employ. This is the book that shows you have to bring your competencies to the forefront. In a time when there are far more graduates than top class graduate jobs, standing out from the crowd is vital. This is the book to show you how.
The second edition incorporates feedback from the authors' global seminar and lecture program, meetings with careers advisors at these institutions as well as helping hundreds of people create their job winning CVs.
Features + Benefits
This is the only CV book - still - to say anything new
Since the first edition the concept of the elevator pitch CV has been widely taken up and the book is now endorsed and bought by over 40 business schools and universities across the world
This makes it the most widely endorsed CV book in the world
Author is now a full-time guest lecturer on elevator pitching at business schools and universities - the book gets constant year-round promotion
This new edition has a punchier more explanatory subtitle and brighter jacket
The new edition also has much more added value in tips, tricks and examples of how to sell yourself to best effect
Backcover
[Back cover]
Clear, concise and compelling Pitch Yourself drags the traditional CV kicking and screaming into the 21st century. Its essential reading.
Harvey Nash/FirstPersonGlobal
A CV revolution. Its guaranteed to land you that interview. Cosmopolitan
Not only a way to live with competencies in recruitment but also a way for candidates to make the best of them in attempting to secure a job.
Financial Times
One of the best investments that you could make in your career progression.
Graham Hastie, London Business School
Pitch Yourself will transform the way you sell yourself. Its a step-by-step practical guide that helps you work out what makes you different and develops this into your unique pitch the basis of the best CV youll ever write and the best interview youll ever give.
Pitch Yourself shows you how to:
· Answer the employers most important question What do you offer us?
Differentiate yourself at every step of the recruitment process, including the application stage, in order to get you short listed
Prioritise who you are and how you work - these are the qualities you are employed for
Prove you are the best person for the job by showcasing your benefit to your next employer
Move your focus from your past to your future performance, and from your perspective to your employers perspective, enabling you to speak their language
Get the job you really want
Pitch Yourself is internationally acclaimed and endorsed by many of the worlds leading universities and business schools. It talks the language of recruiters and employers and its proven to work.
[front flap]
A straightforward, clear and concise read. Not only do you gain a true insight into your capabilities, but also you gain an effective format that will work for both you and your potential employer.
London Evening Standard
CVs are a two dimensional representation . Pitch Yourself transforms this representation into a three dimensional, holistic person whom a recruiter can see working within their organisation.
Anna Keelan, Tanaka Business School, Imperial College, London, UK
A truly unique way to differentiate oneself on a hiring manager's desk.
Roxanne Hori, MBA Director NW University, Kellogg School of Management, US
. written in a language employers understand and is proven to work
The Guardian
[back flap]
About the authors
Michael Faust and Bill Faust brought over 30 years of senior marketing experience with blue chip organisations to the world of recruitment and have dragged it into the 21st century, getting under the skin of how to develop and manage ones career. The result is this internationally acclaimed book.
Bill criss-crosses the world as a guest speaker on Pitch Yourself at many of the leading business schools across the world. He has lived and worked in London, Paris, Istanbul and Sydney for companies such as a GE Capital to Bates Advertising Agency Group in senior marketing roles.
Michael is realising his dream, having been an entrepreneur trapped in a corporate body, and is now a co-founder of a franchised training company, OurOdyssey, with global aspirations. Previously he has led major change initiatives, was the MD of the UKs largest independent travel agency, held influential positions across the European dotcom market and worked in both advertising agencies and client companies from Saatchi & Saatchi to Dell.
Introduction
Experience gained from talking at business schools/universities
Experience gained from helping create CVs
Chapter 1: CRITIQUE of functional and chronological CVs
The aim of a CV and the aim of the interview:
Introducing the 4 key communication foundation blocks of What, Where, Who and How. Relate this to Corporate DNA defined by companies such as Korn Ferry comprising Expertise (what/Where) and Behaviour and Values (Who and How)
Overview of chronological and functional CVs.
New diagrams to compare and contrast the traditional CV and how they satisfy the different objectives
Key issues that occur with any CV
Limitations of other CV books which end their analysis at this stage including tips from leading career sites and critiques of executive search firms.
Develop business (ie your career) by one of two routes either (a) taking the product to market or (b) bringing the customer to the solution. Traditional CVs used to be okay at the former but do not define enough for the latter
Chapter 2: BUILDING BLOCKS of Customer CV
This chapter explains the base components of a Customer CV in greater detail than in the first edition
Definition of Customer CV
The importance of understanding yourself and what this means.
Introduction to key components from Personal Promise, Career DNA, Transferable Assets to Career History.
Compare and contrast Customer CV to other traditional CV models
Explore additional fine-tuning issues such as the use of fact vs opinion, how to quantify results and relate them back to the business.
New handy hints such as the rationale for a short company overview, how to write about responsibilities and how to frame business benefits.
Chapter 3: PROCESS to create new Customer CV (Preparation of the Career DNA Bank
An enhanced chapter discussing how to properly prepare your Career DNA Bank the underpinnings (think of it as the skeleton) in order to frame and hang a Customer CV (the flesh). Without the correct skeleton you collapse. How does the Career DNA bank inform the Personal Promise, Transferable assets and Career History.
How do you uncover a detailed understanding of your abilities, core competencies, behaviours and values e.g. what you will be employed for
Development of the Career DNA Bank needs time effort and resources put into it.
Revised case studies and examples
New techniques to use.
New ways to describe your journey and story.
Chapter 4: The END BENEFIT and the PROCESS BENEFIT
The Benefit of the Customer CV
New SWOT analysis
Realigns from the past to the future and from the seller to the buyer
Best hire not easiest laziest fit
Efficiency for candidate and employer
The Benefit of the Process:
Writing a CV
Easily be able to write bespoke & targeted CVs.
Easier completion of (Competency Based) Application forms as preparation has already been done
Easier to create cover letters
Base material for you to use at interview even agenda document
Better targeting of potential employers
Help you decipher the job descriptions and fully understand what the potential employer is looking for
Open new career avenues
Making the most of networking scenarios
Management of your Career
Customer CV enables you to adopt either business development approach of (a) taking the product to market or (b) bringing the customer to the solution.
Chapter 5: New CVS of REAL people
New content
New examples from across the world of people who have used the ideas and concepts in Pitch Yourself to gain employment
Updated CVs from existing people.
Chapter 6: SUMMARY
Re-think, re-build, re-engineered summary.
Call to share your experiences with us through new consultancy web site.
The only question you must ask at every interview
Helps you discover how to write your CV in a way that career advisors, leading recruiters and business schools say works. This edition also helps you learn how to sell yourself instead of documenting your career history. It aims to provide a way to live with competencies in recruitment and for candidates to make the best of them.
The Elevator Pitch prioritises who you are and how you work, the qualities that you are employed for, rather than what you did and where you worked, your past, which is the emphasis of a traditional CV. The Elevator Pitch shifts the focus from your perspective to the employers perspective and from the past to the future.
It's a way of presenting yourself that makes more sense to the employer, and allows you to sell yourself more effectively. It's a way of writing a CV and preparing for interview that will vastly increase your chances of getting the job.
Employers now are focused very much on competencies as a way of deciding who to employ. This is the book that shows you have to bring your competencies to the forefront. In a time when there are far more graduates than top class graduate jobs, standing out from the crowd is vital. This is the book to show you how.
The second edition incorporates feedback from the authors' global seminar and lecture program, meetings with careers advisors at these institutions as well as helping hundreds of people create their job winning CVs.
Product Description
The most effective CV youll ever write.
The best interview youll ever give.
This revolution in the way we sell ourselves in CV and at interview is based on the Elevator Pitch concept and has now been endorsed and recommended by over 40 of the world's leading business schools and universities, from Kellogg to Columbia in the US, from Insead to London Business School in Europe and from Otago to Sydney in Asia-Pacific.
The Elevator Pitch prioritises who you are and how you work, the qualities that you are employed for, rather than what you did and where you worked, your past, which is the emphasis of a traditional CV. The Elevator Pitch shifts the focus from your perspective to the employers perspective and from the past to the future.
It's a way of presenting yourself that makes more sense to the employer, and allows you to sell yourself more effectively. It's a way of writing a CV and preparing for interview that will vastly increase your chances of getting the job.
Employers now are focused very much on competencies as a way of deciding who to employ. This is the book that shows you have to bring your competencies to the forefront. In a time when there are far more graduates than top class graduate jobs, standing out from the crowd is vital. This is the book to show you how.
The second edition incorporates feedback from the authors' global seminar and lecture program, meetings with careers advisors at these institutions as well as helping hundreds of people create their job winning CVs.
Features + Benefits
This is the only CV book - still - to say anything new
Since the first edition the concept of the elevator pitch CV has been widely taken up and the book is now endorsed and bought by over 40 business schools and universities across the world
This makes it the most widely endorsed CV book in the world
Author is now a full-time guest lecturer on elevator pitching at business schools and universities - the book gets constant year-round promotion
This new edition has a punchier more explanatory subtitle and brighter jacket
The new edition also has much more added value in tips, tricks and examples of how to sell yourself to best effect
Backcover
[Back cover]
Clear, concise and compelling Pitch Yourself drags the traditional CV kicking and screaming into the 21st century. Its essential reading.
Harvey Nash/FirstPersonGlobal
A CV revolution. Its guaranteed to land you that interview. Cosmopolitan
Not only a way to live with competencies in recruitment but also a way for candidates to make the best of them in attempting to secure a job.
Financial Times
One of the best investments that you could make in your career progression.
Graham Hastie, London Business School
Pitch Yourself will transform the way you sell yourself. Its a step-by-step practical guide that helps you work out what makes you different and develops this into your unique pitch the basis of the best CV youll ever write and the best interview youll ever give.
Pitch Yourself shows you how to:
· Answer the employers most important question What do you offer us?
Differentiate yourself at every step of the recruitment process, including the application stage, in order to get you short listed
Prioritise who you are and how you work - these are the qualities you are employed for
Prove you are the best person for the job by showcasing your benefit to your next employer
Move your focus from your past to your future performance, and from your perspective to your employers perspective, enabling you to speak their language
Get the job you really want
Pitch Yourself is internationally acclaimed and endorsed by many of the worlds leading universities and business schools. It talks the language of recruiters and employers and its proven to work.
[front flap]
A straightforward, clear and concise read. Not only do you gain a true insight into your capabilities, but also you gain an effective format that will work for both you and your potential employer.
London Evening Standard
CVs are a two dimensional representation . Pitch Yourself transforms this representation into a three dimensional, holistic person whom a recruiter can see working within their organisation.
Anna Keelan, Tanaka Business School, Imperial College, London, UK
A truly unique way to differentiate oneself on a hiring manager's desk.
Roxanne Hori, MBA Director NW University, Kellogg School of Management, US
. written in a language employers understand and is proven to work
The Guardian
[back flap]
About the authors
Michael Faust and Bill Faust brought over 30 years of senior marketing experience with blue chip organisations to the world of recruitment and have dragged it into the 21st century, getting under the skin of how to develop and manage ones career. The result is this internationally acclaimed book.
Bill criss-crosses the world as a guest speaker on Pitch Yourself at many of the leading business schools across the world. He has lived and worked in London, Paris, Istanbul and Sydney for companies such as a GE Capital to Bates Advertising Agency Group in senior marketing roles.
Michael is realising his dream, having been an entrepreneur trapped in a corporate body, and is now a co-founder of a franchised training company, OurOdyssey, with global aspirations. Previously he has led major change initiatives, was the MD of the UKs largest independent travel agency, held influential positions across the European dotcom market and worked in both advertising agencies and client companies from Saatchi & Saatchi to Dell.
Introduction
Experience gained from talking at business schools/universities
Experience gained from helping create CVs
Chapter 1: CRITIQUE of functional and chronological CVs
The aim of a CV and the aim of the interview:
Introducing the 4 key communication foundation blocks of What, Where, Who and How. Relate this to Corporate DNA defined by companies such as Korn Ferry comprising Expertise (what/Where) and Behaviour and Values (Who and How)
Overview of chronological and functional CVs.
New diagrams to compare and contrast the traditional CV and how they satisfy the different objectives
Key issues that occur with any CV
Limitations of other CV books which end their analysis at this stage including tips from leading career sites and critiques of executive search firms.
Develop business (ie your career) by one of two routes either (a) taking the product to market or (b) bringing the customer to the solution. Traditional CVs used to be okay at the former but do not define enough for the latter
Chapter 2: BUILDING BLOCKS of Customer CV
This chapter explains the base components of a Customer CV in greater detail than in the first edition
Definition of Customer CV
The importance of understanding yourself and what this means.
Introduction to key components from Personal Promise, Career DNA, Transferable Assets to Career History.
Compare and contrast Customer CV to other traditional CV models
Explore additional fine-tuning issues such as the use of fact vs opinion, how to quantify results and relate them back to the business.
New handy hints such as the rationale for a short company overview, how to write about responsibilities and how to frame business benefits.
Chapter 3: PROCESS to create new Customer CV (Preparation of the Career DNA Bank
An enhanced chapter discussing how to properly prepare your Career DNA Bank the underpinnings (think of it as the skeleton) in order to frame and hang a Customer CV (the flesh). Without the correct skeleton you collapse. How does the Career DNA bank inform the Personal Promise, Transferable assets and Career History.
How do you uncover a detailed understanding of your abilities, core competencies, behaviours and values e.g. what you will be employed for
Development of the Career DNA Bank needs time effort and resources put into it.
Revised case studies and examples
New techniques to use.
New ways to describe your journey and story.
Chapter 4: The END BENEFIT and the PROCESS BENEFIT
The Benefit of the Customer CV
New SWOT analysis
Realigns from the past to the future and from the seller to the buyer
Best hire not easiest laziest fit
Efficiency for candidate and employer
The Benefit of the Process:
Writing a CV
Easily be able to write bespoke & targeted CVs.
Easier completion of (Competency Based) Application forms as preparation has already been done
Easier to create cover letters
Base material for you to use at interview even agenda document
Better targeting of potential employers
Help you decipher the job descriptions and fully understand what the potential employer is looking for
Open new career avenues
Making the most of networking scenarios
Management of your Career
Customer CV enables you to adopt either business development approach of (a) taking the product to market or (b) bringing the customer to the solution.
Chapter 5: New CVS of REAL people
New content
New examples from across the world of people who have used the ideas and concepts in Pitch Yourself to gain employment
Updated CVs from existing people.
Chapter 6: SUMMARY
Re-think, re-build, re-engineered summary.
Call to share your experiences with us through new consultancy web site.
The only question you must ask at every interview
Helps you discover how to write your CV in a way that career advisors, leading recruiters and business schools say works. This edition also helps you learn how to sell yourself instead of documenting your career history. It aims to provide a way to live with competencies in recruitment and for candidates to make the best of them.