Oren Klaff

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

• Gebundenes Buch

Produktbeschreibung

A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain

Produktdetails

• Verlag: McGraw-Hill Professional
• Seitenzahl: 235
• Erscheinungstermin: März 2011
• Englisch
• Abmessung: 239mm x 159mm x 27mm
• Gewicht: 443g
• ISBN-13: 9780071752855
• ISBN-10: 0071752854
• Artikelnr.: 31576829

Autorenporträt

Oren Klaff is Director of Capital Markets for the investment bank Intersection Capital, where he raises tens of millions of dollars from investors and institutions. Intersection Capital has grown to $250 million of assets under management by using Klaff's pioneering approaches to raising capital and incorporating neuroscience into its capital markets programs. He is a specialist in financial modeling and the codeveloper of Velocity, a capital markets product that has raised more than $100 million of private equity and venture capital.

Inhaltsangabe

Section 1: The Problem ; Chapter 1. Why This Book Can Help You; Chapter 2. This is Your Brain, This is Your Brain During a Pitch; Chapter 3. The Strong Method; Section II: The Solution ; Chapter 4. Setting and Owning the Frame; Chapter 5. Telling the Story; Chapter 6. Revealing Intrigue and Building Novelty; Chapter 7. Offering the Prize; Chapter 8. Nailing the Hookpoint; Chapter 9. Getting a Decision; Section III: The Benefit ; Chapter 10. What the Perfect Pitch Looks Like; Chapter 11. You are now one of the Best